The Bike Shed Celebrates American Motorcycling
with Indian Motorcycle;
Two Passion-Fueled Motorcycle Brands Celebrate
the Soon-to-Open Bike Shed Los Angeles Destination
Indian Motorcycle, America’s First Motorcycle Company, and
London’s iconic Bike Shed Motorcycle Club today announced a
collaboration to launch an exclusive lineup of lifestyle apparel.
Designed in celebration of motorcycles, motorcycle culture, and the
soon-to-open Bike Shed Los Angeles destination, the co-branded
collection includes a range of men’s and women’s shirts and hats,
along with an exclusive BSMC x Indian Motorcycle sweatshirt and
riding jersey.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200813005666/en/
The Bike Shed Celebrates American
Motorcycling with Indian Motorcycle; Two Passion-Fueled Motorcycle
Brands Celebrate the Soon-to-Open Bike Shed Los Angeles Destination
(Photo: Business Wire)
Brought together through shared values and the idea that there
is no wrong way to appreciate motorcycling, Indian Motorcycle and
Bike Shed Motorcycle Club believe in creating a welcoming
environment for all riders. Whether riding the open road or hanging
with friends, Indian Motorcycle and Bike Shed Motorcycle Club exist
to fuel the passion of life on two wheels. The apparel collection
was designed as a collaboration between the two brands and serves
as a lifestyle expression for not only people who love motorcycles,
but for the bold and confident who go their own way.
“We’re proud to collaborate with Bike Shed on this apparel
collection and celebrate our love for motorcycles and motorcycle
culture,” said Reid Wilson, Vice President of Indian Motorcycle.
“When we found out Bike Shed was opening a clubhouse in the U.S.,
we knew we wanted to get involved. A special-edition apparel
collection was a no-brainer, and we’re extremely proud to align
with Bike Shed as they plan for their opening in Los Angeles.”
Since inception in 2011, the UK-based Bike Shed has been a place
of common ground, where people from all walks of life – both riders
and non-riders alike – come together to share their passion for
two-wheels alongside the culture and lifestyle inspired by them.
This year, the Bike Shed will expand its ever-growing community
with the opening of its first-ever U.S. location. Home to a
thriving moto and creative community, Los Angeles’ Arts District
will soon welcome the highly anticipated Bike Shed Los Angeles: a
30,000-square-foot destination venue, complete with a full-service
restaurant, café, bar and lounge, a barbershop, tattoo studio,
events space and large retail emporium. Bike Shed Los Angeles joins
the renowned Bike Shed London as the brand’s second motorcycle
destination venue.
“We wanted to align with an American brand that shared our same,
all-inclusive, motorcycle values,” said Dutch, Founder of the Bike
Shed Motorcycle Club. “Indian Motorcycle is an iconic and historic
brand that has evolved to remain relevant as moto culture has
evolved, balancing timeless design and authenticity with modern
performance and practicality, bringing new appreciation and
customers to the brand and its bikes. Our clothing collaboration
partnership carries those same values, aligning two brands that are
as much about community and experience as we are about quality
products, made to be fit-for-purpose while carrying timeless style
and heritage.”
To help launch the exclusive apparel collection, Indian
Motorcycle and Bike Shed Motorcycle Club tapped renowned bike
builder, and founder of Brat Style, Go Takamine. Known for his work
building and racing classic Indian motorcycles, Takamine
exemplifies the deep passion and love for motorcycles and
motorcycle culture that the Indian Motorcycle and Bike Shed
collaboration represents.
The exclusive Indian Motorcycle and Bike Shed Motorcycle Club
apparel collection is available at select retail locations and
online at IndianMotorcycle.com and TheBikeShed.cc.
Learn more about Indian Motorcycle at IndianMotorcycle.com,
Facebook, Twitter and Instagram.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle Company is America’s First Motorcycle
Company®. Founded in 1901, Indian Motorcycle has won the hearts of
motorcyclists around the world and earned distinction as one of
America’s most legendary and iconic brands through unrivaled racing
dominance, engineering prowess and countless innovations and
industry firsts. Today that heritage and passion is reignited under
new brand stewardship. To learn more, please visit
www.indianmotorcycle.com.
INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian
Motorcycle International, LLC. Always wear a helmet, protective
clothing and eyewear and insist your passenger does the same. Ride
within the limits of the law and your own abilities. Read,
understand and follow your owner’s manual. Never ride under the
influence of drugs or alcohol.
ABOUT BIKE SHED MOTORCYCLE CLUB
The Bike Shed Motorcycle Club (BSMC) is a globally recognised
destination, brand, and community that has been celebrating
motorcycle culture and the creative scene that surrounds it since
2011. Set across 12,000 square feet within four Victorian Railway
Arches in Shoreditch, London, Bike Shed Motorcycle Club was
initially founded via online storytelling and events, going on to
run one of the largest independent motorcycle shows in the world,
with 19,000 people attending last year. The full-time Bike Shed
destination in London, opened in 2015, welcomes 2,500 people from
all walks of life – whether on two wheels or foot – through its
doors each week to enjoy the restaurant, café, bar, barbershop,
events space, galleries and moto retail and apparel, backed by a
rider’s club with 800 members.
In 2020, Bike Shed will open a new destination venue in the Arts
District of Los Angeles, California across 30,000 square feet with
a scaled-up version of the London offer, adding a tattoo studio,
larger events spaces, retail emporium and dedicated members’
spaces. To learn more, please visit TheBikeShed.cc
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200813005666/en/
MEDIA CONTACT: INDIAN MOTORCYCLE Bradley Hartman The
Brand Amp bradley@thebrandamp.com 831-566-7970
MEDIA CONTACT: BIKE SHED Nicole Fox Vault
nicole@vaultcreativegroup.com 323-672-8508
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