Polaris Introduces Industry-Leading Service Program to Make Powersports Ownership Easier, More Convenient & Enhance the Custo...
July 27 2020 - 11:00AM
Business Wire
Polaris’ First Chief Digital Officer Driving a
More Connected Ecosystem across Polaris’ Digital Platforms
RideReady: All-New Digital Service Platform
Connects Powersports Owners with Local Dealers; Adding Convenience
to Vehicle Service and Support
Enhanced Customer Accounts Create More
Personalized, Integrated Experience
As the global leader in powersports, Polaris Inc. (NYSE: PII) is
driven to continually improve the customer experience and make
powersports ownership simple, seamless and personalized. Through
its digital strategy, Polaris is leveraging technology and digital
solutions to offer industry-leading tools that break down the
barriers of ownership, enhance the ride, build affinity and loyalty
with riders, and help to introduce new people to powersports.
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Polaris RideReady (Photo: Business
Wire)
“Powersports provides people with an escape from demanding lives
and a sense of empowerment, fun and freedom in the outdoors – that
is the experience we want to help enhance for riders, while also
creating a hassle-free ownership experience,” said Vic Koelsch,
Polaris’ first chief digital officer. “At Polaris, innovation
doesn’t stop at the vehicle design. We believe in disrupting
ourselves, bringing fresh thinking and differentiated ideas to all
elements of powersports and finding new ways to connect with
riders. We are creating a more integrated experience and using
technology to both enhance our current digital offerings and
introduce new solutions, an approach that today’s riders expect
from the leader in powersports.”
RideReady
Today, Polaris announced RideReady, an industry-leading,
on-demand digital platform built to make servicing and maintaining
off-road vehicles (ORV), snowmobiles and motorcycles convenient and
easy. RideReady provides easy online service scheduling options,
personalized vehicle and maintenance information, transparent
service pricing, appointment reminders and notifications, along
with how-to content for owners who prefer the “do-it-yourself”
approach.
For scheduling options, RideReady connects powersports owners
with Polaris and Indian Motorcycle dealerships to seamlessly manage
their service needs. Through participating dealers, owners can
easily schedule service appointments online. In addition to
drop-off appointments, select dealers are offering transport
service, where they will pick-up a customer’s vehicle and bring it
to their dealership; as well as mobile service, where owners can
schedule appointments online with a dealer and have a certified
technician come to their home to perform the requested services in
their garage. Service method options vary by dealer.
“Through extensive research, customer interviews and focus
groups, it became very clear that owners are looking for a
consistent, comprehensive, and convenient service solution – simply
put, they want service that is flexible and will work around their
schedule,” said Koelsch. “Whether you are a do-it-yourselfer, have
a curious mind or prefer to have a certified professional service
your vehicle, RideReady was designed with powersports owners in
mind.”
Following a successful pilot program at 20 ORV, Slingshot and
Indian Motorcycle dealers throughout Minnesota and Texas, Polaris
has started to roll out RideReady and, over the next couple of
months, is giving dealers in its U.S. off-road and motorcycle
network the opportunity to participate in the program.
“We are excited to launch this game-changing service platform
and connect riders and dealers in a manner like never before. A
first-of-its-kind service partnership with participating Polaris
and Indian Motorcycle dealers, RideReady provides dealers with
another way to build customer relationships while driving traffic
and growth to their service department,” Koelsch continued. “We
look forward to signing more dealers and offering the service to
our customers.”
Owners can log on to RideReadyService.com and set-up an account
and their virtual garage to gain access to maintenance information
and service recommendations, ‘how-to’ content specific to the
registered vehicles, schedule online service appointments with
participating local dealers and manage all of their vehicle
maintenance and service needs.
New Account Experience
In addition to the launch of RideReady, Polaris also has
elevated Polaris.com and Indian Motorcycle.com Accounts by creating
a more personalized, integrated experience that brings together
vehicle and riding information to create a one-stop-spot tailored
for owners, including easy-to-find vehicle specs and information,
maintenance records and recommendations, maps of recent rides,
online purchase history and, soon special offers and experiences.
This first-in-the-industry experience seamlessly integrates with
Polaris’ other digital offerings like RideReady and Ride Command,
so all the owners’ vehicle activity and information is available
within their one convenient Account.
Ride Command
Polaris has been an industry leader in the digital space since
it introduced Ride Command in 2016. Revolutionary in the
powersports industry, Ride Command was the first-ever trail and
mapping website and app in powersports. This transformative
technology connects vehicles and riders, providing a fully
integrated experience, from navigation features and group ride
options to vehicle diagnostics and audio and video systems. For
those without the in-vehicle display, Ride Command is also
available as a free downloadable navigation app that can be used on
a mobile device. Learn more at RideCommand.Polaris.com and
RideCommand.IndianMotorcycle.com.
ABOUT POLARIS®
As the global leader in Powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2019 sales of $6.8
billion, Polaris’ high-quality product line-up includes the Polaris
RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles;
Sportsman® all-terrain off-road vehicles; Indian Motorcycle®
mid-size and heavyweight motorcycles; Slingshot® moto-roadsters;
snowmobiles; and deck, cruiser and pontoon boats, including
industry-leading Bennington pontoons. Polaris enhances the riding
experience with parts, garments, and accessories, along with a
growing aftermarket portfolio, including Transamerican Auto Parts.
Polaris’ presence in adjacent markets includes military and
commercial off-road vehicles, quadricycles, and electric vehicles.
Proudly headquartered in Minnesota, Polaris serves more than 100
countries across the globe. www.polaris.com
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version on businesswire.com: https://www.businesswire.com/news/home/20200727005081/en/
Jess Rogers 763-513-3445 jessica.rogers@polaris.com
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