Pitney Bowes Survey: More than Half of U.S. Has Started Holiday Shopping; Increased Gift Card Spending Will Extend Holiday Shipping into January
November 22 2021 - 9:51AM
Business Wire
One-third prefer both sending and receiving
gift cards more than they did a year ago
Pitney Bowes, a global shipping and mailing company that
provides technology, logistics, and financial services, today
released new findings from its weekly BOXpoll® consumer survey days
before Black Friday / Cyber Monday (BFCM) weekend.
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the full release here:
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BOXpoll survey gift cards during the
holiday season (Graphic: Business Wire)
“Compared to last year, U.S. consumers are shopping earlier and
plan to take greater advantage of Black Friday / Cyber Monday
deals, ship more gifts to more loved ones, and increase spending on
gift cards,” said Vijay Ramachandran, VP Market Strategy for Global
Ecommerce at Pitney Bowes.
Key trends heading into the heart of the holiday shopping season
include:
- More than 50% of US consumers have already started shopping for
the holidays and those early shoppers have completed nearly half
(46%) of their planned purchases.
- 1 in 3 consumers plan to shop BFCM deals more this year vs.
last year. Only 12% say they will shop BFCM deals less.
- Black Friday has become an online-first shopping holiday with
78% of consumers planning to do their deal hunting online. –
Morning Consult.
- The majority of consumers expect BFCM deals to last all season
long. – Morning Consult
- Consumers will do most of their holiday shopping in the next
three weeks, with 63% planning to finish online shopping by
December 13.
- With travel still below pre-pandemic levels, 60% of consumers
plan to ship their holiday gifts to an average of five recipients
this year
The year of the gift card?
Amidst supply chain anxieties and lingering COVID-19 concerns,
nearly one-third of consumers plan to buy gift cards online as part
of their holiday shopping this year. Nearly one-third also have a
greater preference for both sending and receiving gift cards than
they did a year ago.
Ramachandran said, “Those waiting until the last minute to shop
are likely to be impacted most by inventory shortages and shipping
delays and will probably also turn to gift cards to finish their
shopping. That means the holiday shopping and shipping season could
last well into January as consumers use those gift cards.”
- Millennials drive gift card spending across nearly all product
categories, representing more than one-third (37%) of dollars
typically spent.
- General merchandise store brands like Amazon, Walmart and
Target rank number one for both gift card popularity and spending,
with nearly three in four (74%) shoppers saying they’ve purchased a
general merchandise store gift card, spending an average of $56.90.
- Apparel and footwear come in second ($51.05), with electronics
following at a close third place ($50.60).
- Most consumers who receive a gift card (58%) plan to spend it
either within days or a few weeks after the holiday.
Methodology
The BOXpoll® consumer survey by Pitney Bowes is a weekly
consumer survey on current events, culture and ecommerce logistics.
Morning Consult conducts weekly polls on behalf of Pitney Bowes
among a national sample of more than 2,000 online shoppers. The
results included in this press release are extracted from surveys
conducted over the past month. The interviews were conducted
online, and the data were weighted to approximate a target sample
of adults based on age, educational attainment, gender, race, and
region. Results from the full survey have a margin of error of +/-
2 percentage points. Visit www.pitneybowes.com/boxpoll for the
latest BOXpoll findings.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global shipping and mailing company
that provides technology, logistics, and financial services to more
than 90 percent of the Fortune 500. Small business, retail,
enterprise, and government clients around the world rely on Pitney
Bowes to remove the complexity of sending mail and parcels. For
additional information visit Pitney Bowes at
www.pitneybowes.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211122006279/en/
Brett Cody, Pitney Bowes, (203) 218 1187, brett.cody@pb.com
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