Pitney Bowes and Twitter Sign a Multi-year Licensing Agreement for Location Intelligence Solutions
December 10 2013 - 8:00AM
Business Wire
Pitney Bowes Inc. (NYSE:PBI) today announced it has entered into
a multi-year licensing agreement with Twitter, the leading global
real-time information network, to provide Location Intelligence
solutions for their mobile platform.
Pitney Bowes Location Intelligence solutions deliver geocoding
and reverse geocoding for mobile platforms, and mapping solutions
for the insurance, financial services, retail and public sectors.
Precise geocoding is built on addresses that have been carefully
verified and validated prior to assigning latitude and longitude
coordinates. Developed on a consistent API, the Pitney Bowes
geocoding solution is particularly well suited for mobile
platforms. Twitter will use Pitney Bowes Location Intelligence
technology to support location sharing in Tweets.
The location feature is off by default and Twitter won’t display
any location information unless a user has opted-in to the feature.
The opt-in feature will allow Twitter users to selectively share
their location in Tweets. The Tweet location feature may be turned
on or off at any time, or users may clear their location before
sending a Tweet. In addition, Twitter users may delete all past
location data with a single click.
Twitter currently has more than 230 million users, and nearly 60
percent of their 500 million daily Tweets are sent from mobile
devices.
“We are honored to deliver our location intelligence
capabilities to Twitter,” said James Buckley, Senior Vice President
and General Manager, Location Intelligence for Pitney Bowes. “We
bring 90 years of privacy and security experience around address
data. This has proved to be a considerable asset as we deliver
precise geocoding solutions to social mobile platforms.”
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com.
Pitney Bowes Inc.Carol Wallace, 203-351-6974Director, External
Communications@CarolWallacePR
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