Banco do Brasil and MAPFRE Group Win the 2013 Pitney Bowes Personal Connections ECHO Award
October 15 2013 - 11:15PM
Business Wire
Pitney Bowes Inc. (NYSE:PBI) and the Direct Marketing
Association (DMA) have awarded MAPFRE Insurance Brazil, one of the
companies of Banco do Brasil (BB) and MAPFRE Group, and their
partner DirectOne Brazil with the 2013 Personal Connections ECHO
Award. The award was presented to MAPFRE Insurance today during the
2013 DMA Conference in Chicago, Illinois.
With 6,000 employees, BB and MAPFRE Group offers a full range of
insurance products to more than 25 million consumers.
The winning marketing program that secured the win for MAPFRE
Insurance created a customer engagement dashboard that brought
together insurers and insurance brokers on the same platform. The
customer engagement platform shared all customer touch points and
was used to optimize customer communications, reduce costs and
improve efficiencies. It also speeded customer service resolution
and sales processes by providing transparency to the insurers and
brokers together. The results included 30 percent growth in
contract renewals year over year, 80 percent reduction in Welcome
Kit delivery time, 45 percent reduction in postage costs, and a 50
percent reduction in customer service calls.
“Congratulations to MAPFRE Insurance for their outstanding
results and ECHO win,” said Jenny Abreu, Director, Awards and
Recognition Programs at the DMA. “And, kudos to our sponsor Pitney
Bowes who makes it possible to bring cutting edge examples of
marketing success to the forefront during the ECHO awards.”
In 2012, Microsoft’s Enterprise Customer Care program was
awarded the Inaugural Pitney Bowes Personal Connections ECHO
Award.
The ECHOs are judged by client-side marketers, agency account
directors, and senior creative professionals. ECHO judges select
the biggest and best ideas, the most creative use of response-based
direct marketing strategies, and the finest executions. Judges
assess campaigns based on strategy, creativity, and results. Each
year, more than 1,000 marketers and agencies enter the
competition.
About the Direct Marketing Association
The Direct Marketing Association (www.thedma.org) is
the world’s largest trade association dedicated to advancing and
protecting responsible data-driven marketing. Founded in 1917, DMA
represents thousands of companies and nonprofit organizations that
use and support data-driven marketing practices and techniques.
In 2012, marketers — commercial and nonprofit — spent $168.5
billion on direct marketing, which accounts for 52.7 percent of all
ad expenditures in the United States. Measured against total US
sales, these advertising expenditures generated approximately $2.05
trillion in incremental sales. In 2012, direct marketing accounted
for 8.7 percent of total US gross domestic product and produces1.3
million direct marketing employees in the US. Their collective
sales efforts directly support 7.9 million other jobs, accounting
for a total of 9.2 million US jobs.
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com.
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Pitney BowesCarol Wallace,
203-351-6974Carol.wallace@pb.com@PBWriterCT
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