Pitney Bowes Names Bill Borrelle Senior Vice President, Brand Strategy and Integrated Marketing Communications
September 23 2013 - 4:53PM
Business Wire
Pitney Bowes Inc. (NYSE:PBI) today announced that Bill Borrelle
is joining the company as Senior Vice President, Brand
Strategy and Integrated Marketing Communications, reporting to Abby
F. Kohnstamm, Executive Vice President and Chief Marketing Officer,
effective September 30, 2013. Borrelle will be responsible
for the companyâs brand and digital media strategy, marketing
communications, advertising and events.
Bill Borrelle, Senior Vice President,
Brand Strategy and Integrated Marketing Communications, Pitney
Bowes (Photo: Business Wire)
Before joining Pitney Bowes, Borrelle was Chief Executive
Officer of the flagship New York operation of mcgarrybowen, a
full-service brand advertising and digital agency. Borrelle oversaw
brand strategy and integrated communications development for
clients such as Verizon, J.P. Morgan Chase & Co., Marriott
International, Chevron, Northrop Grumman, United Airlines, and
P&G. In 2011, mcgarrybowen was named Agency of the Year
by Advertising Age and Adweek.
Borrelle joined the agency in 2006.
Prior to mcgarrybowen, Borrelle was Senior Vice President at
Digitas, where he led digital marketing efforts for Ameriprise
Financial. From 1994 to 2001, Bill was a Senior Account
Leader at Wunderman, leading direct marketing and loyalty program
development for clients such as American Express and Citibank. Bill
began his career at Citibank where he was Assistant Vice President
of the American Airlines Affinity Credit Card Program.
âBill has a strong track record of global brand building and
integrated marketing communications development across mass and
targeted channels, with both consumers and businesses,â said Abby
Kohnstamm, Executive Vice President and Chief Marketing Officer,
Pitney Bowes. âAs Pitney Bowes continues to unlock
value for our clients, shareholders and employees, Bill brings
tremendous experience in creating innovative marketing programs
that drive results.â
Borrelle holds an MBA from The Wharton School of the University
of Pennsylvania and a B.S. from Villanova University.
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the companyâs solutions
are delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail,
transactional mail and call center communications in its solution
mix along with digital channel messaging for the Web, email and
mobile applications. Pitney Bowes: Every connection is a new
opportunityâ¢. www.pb.com.
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Pitney Bowes Inc.Bill Hughes, 203-351-6785Chief Communications
Officerwilliam.hughes@pb.com
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