Independent Research Firm Declares Pitney Bowes Software a Leader in Customer Analytics Solutions
October 29 2012 - 9:15AM
Business Wire
Pitney Bowes Software has been declared a Leader in the
Forrester Wave™ for Customer Analytics Solutions, Q4 2012. In
Forrester Research, Inc.’s 70-criteria evaluation of customer
analytics vendors, they identified the most significant software
providers in the category and researched, analyzed, and scored
them. The report identifies four competencies that describe the
current customer analytics market - analytical prowess, execution,
automation and usability. The report also examines each vendor’s
current offering, strategy and market presence.
The Pitney Bowes Customer Analytics solutions earned the single
highest score among all vendors for both the product strategy and
architecture categories.
According to the Forrester Wave Report:
“Pitney Bowes’ solutions focus on business-to-consumer (B2C)
customer applications that aim to enable lifetime customer
relationships. Its products maintain a good balance between ease of
use and automation, with analytical sophistication and innovative
algorithms. Pitney Bowes’ Portrait Miner, Portrait Uplift, and
Portrait Explorer make up an impressive suite of customer analytics
solutions.”
“In the era of Big Data and the “age of the customer,” customer
analytics has become paramount to any organization looking to grow
their customer relationships and revenue,” said, John O’Hara,
President, Pitney Bowes Software. “We believe that the Forrester
Wave is foundational to any procurement exercise concerning
customer analytics solutions. We are proud to be recognized as a
Leader in the Forrester Wave for Customer Analytics and we will
continue to work diligently to maintain our leadership
position.”
According to Forrester:
“Customer analytics solutions allow firms to analyze customer
data to optimize customer decisions and use the analytical insight
to design customer-focused programs and initiatives that drive
acquisition retention, cross-sell/upsell, and targeted marketing
campaigns.”
Customer analytics software solutions typically provide tools,
features, and functionality that leverage exploratory, descriptive,
and predictive analytical and statistical techniques to drive
customer-focused applications.
Pitney Bowes Software Customer Analytics solutions feature
Spectrum, Portrait Explorer, Portrait Miner and Portrait
Uplift.
Spectrum incorporates master data management capabilities
with a future-proof approach that helps organizations build,
extend, understand and leverage complex relationships and
hierarchies within and across organizational boundaries and into
the realm of social networks and big data. The solution delivers
actionable insight to drive efficient and effective customer
interactions and communications across all channels by combining
the disciplines of data quality, data integration and master data
management with spatial, social and predictive analytics in one
comprehensive solution.
Portrait Explorer deals with mass volumes of customer
data and serves it up to business users in an easy-to-use and
compelling interface. By providing direct access to business users
as well as to the data analysts, companies and organizations gain a
greater level of customer understanding in a fraction of the
time.
Portrait Miner utilizes state-of-the-art 3D data
visualization and rapid modeling automation to uncover important
data relationships. The solution helps organizations gain fast
actionable insight into customers and predict future and
profit-impacting behaviors.
The Portrait Uplift solution goes beyond traditional
modeling approaches which predict customers likely to buy, and,
instead, predicts how much a marketing interaction will increase,
or decrease, a customer’s likelihood to purchase.
About Pitney Bowes Software
Pitney Bowes Software provides multi-channel solutions that
leverage data to create relevant dialogue between organizations and
their customers. These solutions enable lifetime customer
relationships by integrating data management, location
intelligence, sophisticated predictive analytics, rules-based
decision making and cross-channel customer interaction management
to increase the value of every customer communication while also
delivering operational efficiencies.
Pitney Bowes Software is a wholly-owned subsidiary of Pitney
Bowes Inc. (NYSE:PBI), a customer communications management
technology leader. For more information, please visit
www.pb.com/software and www.pb.com.
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