Click, Click, Click, Online Shopping with Old St. Nick
September 25 2012 - 8:30AM
Business Wire
Just in time to kick off the holiday shopping season, a new
report from Pitney Bowes Inc. (NYSE: PBI) with 4,000 consumers
surveyed in France, Germany, the UK and the US indicates which
products Old St. Nick is likely to purchase most frequently online.
Books, clothes, magazines, shoes and electronics hold the top five
slots globally. Health supplements, pet supplies, gardening
products, Do-It-Yourself products and crafts ranked last of the
preferred items for online purchase.
Certain online shopping trends stand out in the Pitney Bowes
report Consumer Trends in Online Shopping and Shipping.
Online purchase of every type of product is on the rise over the
last 12 months and books and clothes are leading the way with a
healthy 25% of respondents reporting that they had more of these
items delivered to their homes in the past year.
According to comScore, Inc., “for the first 56 days of the
November-December 2011 holiday season, $35.3 billion was spent
online – an increase of 15% over the corresponding days in 2010,
and a new record.” The migration to digital e-commerce globally is
also fueled by mobile trends. Personal devices with branded apps
are changing consumer buying behavior dramatically.
“Consumers continue to delight in having clothes and electronics
arrive at their doorstep,” said Craig Reed, Vice President Global
E-commerce, Pitney Bowes. “Cross border e-commerce shopping and
shipping solutions are expanding retail’s reach this year. It is
critical to create a predictable seamless experience for each
consumer from the online shopping cart to the moment they open the
package at home.”
E-commerce marketers looking to capitalize on these global
trends should prepare for the season with the right technologies
that meet these consumers online or in store.
Tips for the E-commerce Holiday Season
1. For the consumer in any country, the shopping cart experience
must be seamless. E-commerce solutions now automatically calculate
cross-border fees, end to end shipping and local taxes. They also
filter out products that are prohibited from being sold in certain
locales by import and export regulations.
2. Use a multi-channel approach for holiday campaigns. Direct
mail, call centers, websites, live chat, texts, social media and
email should all be leveraging the same customer data and
communicating in a similar tone.
3. Pace your communications for a two-way conversation to build
customer loyalty. Timing and acknowledging previous touch points
build intimacy.
4. Make returns and customer service easy. Consumers will
remember and return.
5. Measure your cross-border success as new technology solutions
contribute to the emergence of this revenue-generating trend.
About Pitney Bowes
Delivering more than 90 years of invention, Pitney Bowes
provides business communications software, mailing systems and
services that integrate physical and digital communications
channels. Long known for making its customers more productive,
Pitney Bowes is increasingly helping other companies grow their
business through advanced customer communications management.
Pitney Bowes is a $5.3 billion company with 29,000 employees
worldwide. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com
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