Pradeep Das Named Pitney Bowes Inventor of the Year
June 30 2011 - 9:00AM
Business Wire
Pitney Bowes Inc. (NYSE: PBI) recently named Pradeep Das, of
Bethel, CT, as its Inventor of the Year. Das was honored for his
United States Patent No. 7,774,283, entitled Method and System for
Using a Camera Cell Phone in Transactions.
Pradeep Das of Bethel, CT. The Pitney
Bowes 2010 Inventor of the Year. (Photo: Business Wire)
Das’s invention, which was conceived in 2003, combines the
communication portion of cell phones with their digital imaging
capabilities. By using a smart phone camera to capture and decode a
printed barcode, this invention can help customers automatically
initiate a transaction with a business through a mobile phone.
With the explosion in the use of smart phones, these Quick
Response (QR) codes are rapidly proliferating as more marketers
take advantage of the opportunity to engage consumers
simultaneously through physical and digital communications
channels.
Pitney Bowes is already bringing this new technology to market.
With pbSmart™ Codes, creating a QR code for use in QR code
marketing or QR code campaigns becomes much easier for
organizations of any size. When scanned by the camera on a smart
phone, the QR code software directs the phone to a unique website
with additional information, special offers, or the opportunity to
purchase a product.
“Every day, more organizations discover the power of engaging
their customers through sophisticated, multi-channel
communications,” said Pitney Bowes Chairman, President and CEO
Murray Martin. “It is only natural that Pitney Bowes, as the
customer communications expert, would be a pioneer in emerging
technologies that bridge the worlds of physical and digital
communications. I congratulate Pradeep for his foresight and vision
in this exciting growth area.”
The Inventor of the Year Award underscores the importance of
innovation to Pitney Bowes. Every year patents are nominated after
being reviewed by a panel of company executives. This year’s
winning invention is an important component of the customer
communications management strategy of Pitney Bowes.
Also recognized at the award dinner were two members of the
Pitney Bowes Inventor Hall of Fame. In 2010, John Sussmeier
attained the 50-patent milestone, and Rick Ryan attained the
100-patent milestone. Ryan is only the third inventor in Pitney
Bowes history to reach that level.
About Pitney Bowes:
Delivering more than 90 years of innovation, Pitney Bowes
provides software, hardware and services that integrate physical
and digital communications channels. Long known for making its
customers more productive, Pitney Bowes is increasingly helping
other companies grow their business through advanced customer
communications management. Pitney Bowes is a $5.4 billion company
and employs more than 30,000 worldwide. Pitney Bowes: Every
connection is a new opportunity™. www.pb.com.
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