Pitney Bowes Adds Social Responsibility to Connect+ Printer Capability
June 28 2011 - 8:00AM
Business Wire
Pitney Bowes Inc. (NYSE: PBI) is enabling its 8,000 plus
Connect+ customers, who on average mail out 3,500 envelopes a
month, to raise awareness for national nonprofit organizations
through its Connect for a Cause program, it announced today. The
ongoing national campaign is a turnkey program that will help
promote national nonprofit organizations for a set period of time
during which Connect+ mail system customers can help elevate
awareness and drive funding. The customer that delivers the most
messages using Connect+ through December 31, 2011 will receive
$1,000 from Pitney Bowes to donate to the charity of its
choice.
“Many of our customers are big supporters of giving. However, in
this economy, being able to give back is not as easy as it once
was,” said Chris Giles, Vice President, Solutions and Competitive
Marketing, Pitney Bowes. “Through Connect for a Cause, we are
giving small and medium-sized businesses a simple way to help
charitable causes and, at the same time, helping to raise awareness
to very worthwhile causes that will directly benefit from the
additional exposure. The customer who generates the most messages
will have the opportunity to donate to a cause that is important to
them.”
The first in an ongoing series of national nonprofit
organizations to benefit is the National Recreation and Park
Association's program, America's Backyard, which represents the
leading U.S. advocacy organization dedicated to the advancement of
public parks and recreation opportunities, as well as environmental
conservation efforts. July is the nation’s official Park and
Recreation Month. Connect+ customers will have from now through the
end of July to support America's Backyard by adding the logo and
promotional message from America's Backyard on the outside of their
outgoing mail. Future benefiting charities will be announced in
July.
“We appreciate the opportunity Pitney Bowes is providing to help
us gain further exposure of our cause during an especially key time
for us, “said Sieglinde Friedman,
Chief of Business Development at NRPA/America’s Backyard. “Given
Pitney Bowes’ commitment to environmental sustainability and
corporate citizenship, the partnership aligns well with our mission
to advance parks, recreation and environmental conservation
efforts.”
Through embedded technology, the logos and messaging for a
national nonprofit will be made easily available for Connect+
customers to print on the outside of envelopes as they print
throughout the month, which will provide much needed visibility to
the cause. Ultimately, additional focus and fundraising will
result.
The Connect+ 2000, part of the Connect+™ Customer Communications
Series, enables mailers to print high-resolution graphics and
messages in color, including QR codes, on the outside of the
envelope on demand.
About Pitney Bowes:
Delivering more than 90 years of innovation, Pitney Bowes
provides software, hardware and services that integrate physical
and digital communications channels. Long known for making its
customers more productive, Pitney Bowes is increasingly helping
other companies grow their business through advanced customer
communications management. Pitney Bowes is a $5.4 billion company
and employs 30,000 worldwide. Pitney Bowes: Every connection is a
new opportunity™. www.pb.com
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