T-Mobile Selects Portrait Software to Improve Retention & Profitability
November 16 2010 - 9:00AM
Marketwired
Portrait Software, a leading provider of customer interaction
optimization software and now a part of Pitney Bowes Business
Insight (PBBI), today announces that T-Mobile Austria has selected
Portrait Uplift Optimizer following a successful trial that
demonstrated improved customer retention and reduced costs compared
to previous approaches.
T-Mobile Austria is a long-standing user of Portrait Customer
Analytics (PCA) and has chosen Portrait Uplift Optimizer to further
reduce churn rates by contacting only persuadable customers and to
focus on saving customers profitably. Recent trials showed that
Uplift delivers a further reduction in churn of 2.4% and a
double-digit reduction in targeting volume at the same time.
"With PCA, T-Mobile already uses some of the most sophisticated
approaches to predictive modeling," explains Christian Reder,
Marketing Analyst, T-Mobile Austria GmbH, "so we are really
impressed with the Uplift modeling technique. Portrait has proven
that Uplift Optimizer can deliver results significantly better than
our best previous models."
"T-Mobile's purchase is based on two rigorous trials undertaken
over recent months," explains Portrait's CEO Luke McKeever. "The
trial results produced a business case demonstrating significant
gains from our unique incremental targeting approach. These gains
come from Uplift Optimizer's core proposition: lowering direct
marketing costs while increasing revenues."
Portrait Uplift Optimizer moves B2C marketers beyond traditional
behavior models (such as likelihood to buy, or risk of default)
which attempt to predict likely customer behavior. Instead, it is
able to predict how a customer's behavior will change as a specific
result of a marketing treatment. Its proven financial benefits
include being able to reduce contact volumes whilst simultaneously
increasing overall return.
About Portrait Software Portrait Software
is now part of Pitney Bowes Business Insight (PBBI).
Portrait Software enables organizations to engage with each of
their customers as individuals, resulting in improved customer
profitability, increased retention, reduced risk, and outstanding
customer experiences. This is achieved through a suite of
innovative, insight-driven applications which empower organizations
to create enduring one-to-one relationships with their
customers.
Portrait Software was acquired in July 2010 by Pitney Bowes to
build on the broad range of capabilities at Pitney Bowes Business
Insight for helping organizations acquire, serve and grow their
customer relationships more effectively. The Portrait Customer
Interaction Suite combines world leading customer analytics,
powerful inbound and outbound campaign management, and
best-in-class business process integration to deliver real-time
customer interactions that communicate precisely the right message
through the right channel, at the right time.
Our 300 + customers include industry-leading organizations in
customer-intensive sectors. They include 3, AAA, Bank of Tokyo
Mitsubishi, Dell, Fiserv Bank Solutions, Lloyds Banking Group,
Merrill Lynch, Nationwide Building Society, RACQ, RAC WA, Telenor,
Tesco Bank, T-Mobile Austria, Tryg and US Bank.
Pitney Bowes Business Insight (PBBI) is a division of Pitney
Bowes Inc. (NYSE: PBI).
For more information please visit: www.portraitsoftware.com or
www.pbinsight.com
About T-Mobile Austria With over 3.6
million customers, T-Mobile Austria has established itself as a
successful driving force on the Austrian mobile communications
market. Customer service is at the heart of the company's ethos. In
developing its projects and solutions, T-Mobile Austria emphasizes
user-friendliness founded upon technological progress and
development. The company's international outlook allows T-Mobile
customers to benefit from a wide range of products and services,
both at home and abroad, which can be used internationally as well
as on the domestic network. T-Mobile Austria operates the T-Mobile
and Tele.ring brands in Austria. T-Mobile Austria is a subsidiary
Deutsche Telekom AG.
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Contacts: Cheryl Gale Nate Hubbell portrait@marchpr.com
(617) 960-9857
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