Pitney Bowes at DMA 2010: Innovate, Transform, Grow
October 07 2010 - 9:05AM
Business Wire
Pitney Bowes Inc. (NYSE: PBI) has a question for attendees of
the Direct Marketing Association’s DMA 2010 trade show: Do you want
to grow your business? If so, Pitney Bowes’s newest technologies
and solutions can help, and they will be on display in Booth 601 at
the Moscone Convention Center in San Francisco from October 10-12.
A preview of the Pitney Bowes presence at the show is available
online.
“With all the changes to the global economy in the past two
years, two themes have remained constant,” said Leslie Abi-Karam, a
DMA board member and Pitney Bowes’s executive vice president and
president, Mailing Solutions Management. “Everyone is looking for
new ways to keep current customers engaged, and to find promising
business prospects in the most efficient way possible. We have a
growing portfolio of responses to these business needs, and we
anticipate some very exciting conversations at the show.”
Color grabs attention, and Pitney Bowes has a range of solutions
in the marketplace to help marketers take advantage of color’s
valuable properties. These include the Connect+™ Customer
Communications Series, which enables marketers to print customized
color messages on the outside of the envelopes that they send to
customers and prospects, increasing the likelihood that the mail
piece will be opened and read. Another is the IntelliJet™ Printing
System, which is the front end of an integrated Pitney Bowes
print-and-mail system that can create customized color statements
and documents for higher-volume mailers.
Pitney Bowes will also reveal an innovative way to profit from
bills and statements as a powerful media channel. Businesses can
take advantage of the high open and read rates of transactional
mail pieces--upwards of 95% with 2-3 minutes read time and repeat
viewings--by adding highly targeted promotional content directly to
the document. The new TransPromo Portal makes it easy for marketing
and operations to join forces for a formidable return on marketing
investment. The portal is designed to identify inventory of “white
space” that is available on the statement and “profiles” the
opportunity based upon geographic location, outstanding balance,
minimum payment due, and other factors. It serves as a seamless
interface between the document owner and a prospective advertiser
or ad agency. The result is a powerful media channel that can also
help businesses offset their mailing costs as they make the most of
their existing assets.
These highly personalized 100% variable data color statements
can be printed on the Pitney Bowes® IntelliJet™ Printing System. To
further improve response rates, mailers can add complementary
relevant messages to the outside of the envelope during mailpiece
assembly on Pitney Bowes high speed inserters with the new Print+
Messenger™ Color Inkjet System. These systems are all part of the
integrated Pitney Bowes print-and-mail solution that can create
custom, higher-value statements and documents for higher-volume
mailers.
Pitney Bowes executives will also be on hand at the DMA Show,
showcasing their expertise and sharing best practices based on
their experience. On Sunday, Oct. 10, U.S. Mailing President
Patrick Brand will lead a DMA Master Class called Acquisition and
Retention Spotlight: Customer Communications Management. Pitney
Bowes Marketing Vice President Dan Kohn is the keynoter at the
Global Leaders’ Forum luncheon on Monday, Oct. 11, speaking about
Addressing the Needs of a Changing Marketplace. National Account
Executive Tom Murray is participating in a roundtable on postal
optimization on Monday, Oct. 11, and a trio of Pitney Bowes experts
will lead a workshop on Going Global: The Keys to a Successful
Multichannel Marketing Strategy on Tuesday, Oct. 12.
About Pitney Bowes:
Celebrating its 90th year of innovation, Pitney Bowes provides
software, hardware and services that integrate physical and digital
communications channels. Long known for making its customers more
productive, Pitney Bowes is increasingly helping other companies
grow their business. Pitney Bowes is a $5.6 billion company and
employs 33,000 worldwide. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com
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