Pitney Bowes Business Insight Releases New Version of Spectrum™ Technology Platform
June 09 2010 - 9:00AM
Business Wire
Pitney Bowes Business Insight today announced the release of
Pitney Bowes Spectrum™ Technology Platform v6.4, the latest version
of its multi-domain data management solution. With expanded
location data domain knowledge, support for transliteration and
64-bit processing power, the Spectrum Technology Platform helps
provide the actionable customer intelligence required for a
competitive advantage. By improving the quality, integration,
accessibility and value of enterprise information, the Spectrum
Technology Platform helps organizations create data that is “fit
for use” so they can better understand, service and grow customer
relationships.
The Pitney Bowes Spectrum Technology Platform v6.4 provides
organizations with a comprehensive, modular platform for
enterprise-wide data quality, data integration and location
intelligence. The new features in this latest release better
support international address quality, help enterprises perform
complex spatial queries to deliver location-based insight, and
provide a foundation for improving financial data quality and
predictive modeling.
“Organizations need accurate and trustworthy data to make
intelligent business decisions. In addition to a proper data
quality and data integration process that ensures that customer and
product data is current, readily accessible location-based data
supports decision-making processes across all enterprise
applications,” said Andreas Bitterer, vice president, Gartner
Research.
“Enterprise data is the lifeblood of any organization, driving
critical daily operations and strategic business decisions around
customer services, market growth and competitive threats,” said
Navin Sharma, director of global product strategy, Pitney Bowes
Business Insight. “Location insight is no longer restricted to GIS.
With more features for unleashing the power of location-based data
in concert with existing capabilities that deliver accurate and
reliable customer and product information, the Spectrum Technology
Platform provides the industry’s most comprehensive set of
solutions for harnessing the power of enterprise data assets.”
The Spectrum Technology Platform uniquely aggregates core data
assets across the enterprise. For example, a major insurance
carrier uses the Spectrum Technology Platform’s data quality and
location intelligence functionality to blend demographic data,
customer profiles and other proprietary information to create
compelling customer messages, which are incorporated in customer
correspondence and statements.
The Pitney Bowes Spectrum Technology Platform includes five core
solutions, encompassing Enterprise Data Quality, Enterprise
Data Governance, Enterprise Data Integration, Enterprise Location
Intelligence and Enterprise Business Services. These modular
solutions enable organizations to optimize the performance of
existing enterprise applications, improve business processes, drive
more intelligent decisions and build stronger customer
relationships.
New features and benefits in the Pitney Bowes Spectrum
Technology Platform v.6.4 include:
- Support for
Transliteration—Universal Addressing Module (UAM) now provides
support for character set mapping and transliteration, which
converts the characters and words of one language into another. For
example, customers who mail or ship globally, or want to utilize
address information in applications that only support the Latin
alphabet, will have the capability to convert Chinese or Greek
characters into Latin characters.
- Enhanced Location
Intelligence Functionality—The Location Intelligence Module now
includes the ability to read directly from spatial sources such as
MapInfo TAB, ESRI SHP and Oracle Spatial formats. A new “Spatial
Calculator” function operates on geometrical data types to perform
complex validation, transformation and calculations to deliver
location insight. Additionally, a new “Find Nearest” function
incorporates fastest and shortest time calculations to identify
points-of-interest with greater precision and accuracy. The
Enterprise Routing Module has also been enhanced to provide travel
cost matrix calculations, which can be used to determine the risk
of an insured property or person based on emergency response
times.
- 64-bit Architecture—The
Spectrum Technology Platform now supports 64-bit processing, which
enables faster processing with greater memory utilization.
- Ability to Perform
Mathematical Functions—The new Expression Calculator and
Statistical Calculator enable the Spectrum Technology Platform to
work with numeric data, introducing the foundation for both
financial data quality and predictive modeling.
Availability
The Spectrum Technology Platform v.6.4 is currently available,
with data and business services that can be purchased for in-house
consumption in real-time or batch mode, delivered as a pure hosted
service, or alternatively, as a hybrid solution. Customers may
elect to purchase functionalities by module or by solution. For
more information on the Pitney Bowes Spectrum Technology Platform
and solution modules, please visit
http://www.pbinsight.com/products/data-management/data-quality-and-enrichment/.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight, a division of Pitney Bowes
Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc.,
provides leading enterprises with solutions to acquire, serve
and grow customer relationships. Our software and services
enable organizations to turn data into critical customer insight
that provides the competitive advantage required to succeed in
today's global markets. With a deeper understanding of its
customers, organizations can establish meaningful connections
and build more profitable customer relationships. Visit
www.pbinsight.com and www.pb.com for more information.
Pitney Bowes, the Pitney Bowes Logo and Spectrum are registered
or otherwise protected trademarks of Pitney Bowes Inc. and its
subsidiaries. All other trademarks used herein are property of
their respective owners.
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