Pitney Bowes Business Insight Launches SaaS-Based Solution
May 13 2010 - 9:00AM
Business Wire
Pitney Bowes Business Insight today announced MapInfo® Stratus™,
a Software as a Service (SaaS)-based solution for publishing and
sharing location-based data and services. Pitney Bowes MapInfo
Stratus is a Web-based solution that allows customers to push maps
and data created in a desktop application, such as MapInfo
Professional®, to a cloud-based interactive mapping environment.
This provides internal audiences or external parties with instant
access to location intelligence analysis for better understanding
customers and building stronger relationships.
Pitney Bowes Business Insight is now providing organizations
with a comprehensive solution suite to effectively acquire, serve
and grow customer relationships. For example, by publishing
location-based data to the cloud, public sector organizations can
provide citizens with improved services around trash schedules or
zoning changes. Businesses in any vertical industry can rely on
MapInfo Stratus to quickly share data across their organizations
and beyond in order to spot critical trends, analyze critical
information, or deliver better service. Organizations can
immediately utilize a scalable Web-based location intelligence
solution to make them more responsive to changing business demands
without making significant expenditures on hardware and without
having to hire additional personnel to manage and maintain an
application.
“Visualizing data and analyzing location-based information on
interactive maps has enabled us to make better informed decisions
about customer service and operational improvements,” said Jay
Abrams, Manager of SDA productivity, Pepperidge Farm. “For this
reason, we wanted to more quickly and efficiently deliver dynamic
mapping applications across the entire enterprise. We selected
MapInfo Stratus to provide our executives with location-based
analysis when and where they need it, helping them make better
decisions about internal business processes and customer
needs.”
MapInfo Stratus enables users to create a secure workspace with
multiple administrators and publish directly from MapInfo
Professional. Users can query address, street or other locations
through intelligent text search and also retrieve recently selected
addresses. Data can be manipulated using a variety of controls,
including a sophisticated layer control and intuitive information
tool, providing more detailed analysis. Because MapInfo Stratus is
a SaaS solution, software enhancements, data updates, hosting and
security optimization are all managed by Pitney Bowes Business
Insight, allowing an organization’s IT department to focus on more
strategic issues.
“As the pioneer of the location intelligence industry, Pitney
Bowes Business Insight continues to provide innovative solutions
that enable location-based analysis across the enterprise,” said
Robert Pipe, Vice President, Product Management & Marketing,
Pitney Bowes Business Insight. “To meet our customers’ evolving
needs, MapInfo Stratus will provide Web 2.0 interactive mapping
analysis in a reliable and secure hosted environment. Being able to
more quickly share critical location-based data created in MapInfo
Professional via the cloud enables users at all levels of an
organization to better understand their customers and to develop
deeper, long-term relationships that impact bottom line
growth.”
Features and Benefits of MapInfo Stratus
MapInfo Stratus is a Web-based mapping application that provides
live information about the location of assets and services. It
provides a number of features designed to improve the way location
intelligence is presented across the enterprise and to customers,
including:
- Next Generation Web
Mapping—Using Rich Internet Application environment controls,
MapInfo Stratus empowers multiple departments and executives with
an accessible dashboard for analyzing live information about the
location of assets, services and competitors.
- Immediate Access to
Location-based Data—Spatial data is securely uploaded to the
cloud where it can be immediately accessed through a Web
browser.
- Dynamic Mapping—MapInfo
Stratus maps are entirely configurable to present the user with
alternate data sets including aerial photography or street
data.
- Ease of Use—Intuitive,
browser-based user interface reduces the burden on IT
administrators to help improve overall workflow and productivity
across the enterprise.
- Cloud Computing—Operating
on Pitney Bowes Business Insight’s cloud infrastructure,
organizations can immediately utilize Web-based location
intelligence without expenditures on hardware.
MapInfo Stratus is part of the Pitney Bowes Business Insight
Location Intelligence suite and is used in conjunction with MapInfo
Professional v10.5. To learn more about Pitney Bowes Business
Insight’s cloud infrastructure, download the GIS Plugs into the
Cloud whitepaper here.
Availability
Pitney Bowes MapInfo Stratus is available in select markets
through an Early Adopter Program and will be generally available in
October 2010. For more information, please go to
http://go.pbinsight.com/stratus-pr.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight, a division of Pitney Bowes
Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc.,
provides leading enterprises with solutions to acquire, serve
and grow customer relationships. Our software and services
enable organizations to turn data into critical customer insight
that provides the competitive advantage required to succeed in
today's global markets. With a deeper understanding of its
customers, organizations can establish meaningful connections
and build more profitable customer relationships. Visit
www.pbinsight.com and www.pb.com for more information.
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