Pitney Bowes White Paper on Employing Targeted Marketing Strategies to Optimize Healthcare Plans Now Available
March 04 2010 - 8:30AM
Business Wire
Pitney Bowes Management Services, Inc. (PBMS), a wholly owned
subsidiary of Pitney Bowes Inc. (NYSE: PBI) has just released a
white paper which advocates the use of targeted marketing
strategies to more effectively market healthcare benefits plans
that help drive desired behaviors and outcomes among plan
members.
The white paper, “Using Targeted Marketing Strategies to
Optimize Healthcare Plans: targeted benefits communications can
improve member health and lower program costs,” underscores the
importance of audience segmentation and targeted marketing
strategies in helping benefits managers effectively tailor
communications to each stage of the member relationship. It points
out that, “tailored messaging in a targeted marketing environment
can dramatically increase the effectiveness of healthcare and
wellness communications.”
The white paper also highlights specific targeted marketing
tools that are particularly useful in the healthcare arena, such
as:
- Segmentation analytics and
experience design
- Location intelligence and Geo
Information Systems
- Variable composition
- Address and data hygiene
These tools help benefits managers target the right message to
the right audience through the most cost effective channels.
Several case studies demonstrate how targeted marketing
disciplines, tools and tactics were effectively leveraged to
promote the best use of benefits, resulting in lower costs for the
benefits providers and improved healthcare outcomes and cost
savings for the plan members.
The white paper is available at
www.pbmanagementservices.com.
Pitney Bowes Management Services designs, implements and
operates global solutions that provide enterprise clients with
customer communication, mail and document lifecycle services that
help in creating more effective, efficient and compliant business
processes and operations.
About Pitney Bowes
Pitney Bowes is a $5.6 billion global technology leader whose
products, services and solutions deliver value within the
mailstream and beyond. Founded in 1920, our company’s 33,000
employees deliver technology, service and innovation to more than
two million customers worldwide. For more information about Pitney
Bowes, its products, services and solutions, visit www.pb.com.
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