Pitney Bowes Business Insight Announces New Version of Aura™
January 06 2010 - 9:00AM
Business Wire
Pitney Bowes Business Insight, the leading global provider of
location and communication intelligence solutions, today announced
the newest version of its Aura™ solution, which enables companies
to automate the cumbersome process of correcting customer addresses
while reducing costs from undeliverable mail and providing improved
customer service and targeted marketing opportunities.
Currently, businesses are required to update their bulk mailing
lists with correct address changes within 95 days of the mailing
date. A recent survey conducted by Pitney Bowes Business Insight
revealed that 54 percent of surveyed companies rely on the U.S.
Postal Service (USPS®) Address Change Service (ACS™) to ensure mail
is delivered to the correct address and that new addresses are
updated within the companies’ systems. However, only 55 percent of
the responding companies actually analyze the ACS notices,
therefore missing out on key information about non-deliverables.
Effective January 4, 2010, companies whose mailings are not
compliant with the USPS Move Update standards, which aim to reduce
the number of returned and undeliverable-as-addressed (UAA) mail,
will be subject to additional postage of $0.07 per assessed
piece.
The Aura solution enforces a closed loop process for enterprise
address management in compliance with the USPS Move Update
standards as well as regulatory standards imposed by the SEC or
HIPAA. To ease the burden of regulatory compliance, the Aura
solution captures information from the USPS® NCOALink® system,
which aids mailers in identifying address changes before mail
enters the mail stream. In addition, the Aura solution utilizes
codes returned from ACS to create workflows that alert mailers to
take specific actions for correcting address changes in their
customer databases.
By automatically processing information from ACS and NCOALink,
the Aura solution provides a powerful enterprise address management
solution that translates the USPS codes, prompting mailers with
actionable steps to regularly and accurately update their customer
databases according to specific industry governance rules. The Aura
solution can also alert users to life events that offer
cross-selling opportunities, as well as early warning on
undeliverable addresses on new accounts, which can help reduce
fraud and improve overall customer satisfaction.
“Accurate addressing is the last mile in the customer
relationship lifecycle and every company should have a data
governance strategy in place for enterprise address management,”
said Matthew McPartlin, global portfolio director of communications
intelligence for Pitney Bowes Business Insight. “With the Aura
solution, companies can ensure that their customer address data is
up-to-date, reducing the overall volume of costly return mail
pieces and improving customer relationships through consistent and
intelligent communication.”
For more information, please visit
http://www.pbinsight.com/products/mail-postal-compliance/mail-efficiency/aura1/.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes
Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc.,
provides a unique combination of location and communication
intelligence software, data and services that enable organizations
to make more informed decisions about customers, competition and
market expansion. With the industry’s most comprehensive set of
solutions for maximizing the value of customer data, PBBI provides
the tools required to more effectively locate, connect and
communicate with customers in today’s global markets. Leading
organizations rely on PBBI solutions to increase the accuracy and
effectiveness of customer information delivery and drive profitable
growth. Visit www.pbinsight.com and www.pb.com for more
information.
USPS, ACS and NCOALink are trademarks owned by the United States
Postal Service.
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