Pitney Bowes Introduces AddressRightNow™ Online List Management Service for U.S. Mailers
November 30 2009 - 8:30AM
Business Wire
Pitney Bowes Inc. (NYSE:PBI) today announced the introduction of
AddressRightNow™ online list management service for organizations
with small-volume or infrequent mailings. The new online service
helps to eliminate inaccurate addresses and updates mailing lists
based on the latest change of address information from the U.S.
Postal Service.
According to the Postal Service, more than 45 million Americans
change their address each year. This can make staying connected to
customers, members or prospects a challenge, and can lead to
delivery delays, customer dissatisfaction, reduced response rates
and cash flow, and increased postage costs.
Having the ability to validate addresses for moves prior to the
generation of the mail piece reduces costs and enables mailers to
meet important Postal Service quality standards. This includes the
Move Update Standard, which requires mailers to apply a
USPS®-approved method on First-Class Mail® and Standard Mail® that
is submitted at discount postage rates. This update must be
performed within the 95 days prior to the mailing. Effective
January 4, 2010, mailers that do not comply will be subject to
additional postage of $0.07 per assessed piece.
The AddressRightNow service can help mailers reduce or eliminate
undeliverable mail by updating addresses to incorporate change of
address information.
“Mailing lists are the lifeblood of a customer’s mail
communications and keeping lists current and accurate can be
challenging with frequent moves and postal address changes,” said
Mark Pollack, vice president, marketing, U.S. Mailing for Pitney
Bowes. “Our new AddressRightNow online list management service can
help mailers easily and quickly improve the quality of addresses in
their mailing lists, which can lead to improved response rates and
reduced mailing costs.”
The AddressRightNow service enables mailers to easily upload
mailing lists to Pitney Bowes’s secure Web site in minutes and is
available 24/7. Address Verification services scan lists for issues
that could lead to undeliverable mail, and help correct addresses
and format them according to U.S. Postal Service standards. The
AddressRightNow Move Update services help customers identify if
anyone in their mailing list has moved and provide up-to-date
information for people and businesses that have provided the USPS
with their new address.
The AddressRightNow service includes easy-to-use features
including auto matching capabilities, which helps mailers quickly
identify key address fields in their files during job set-up and
can typically process results within minutes.
For additional information on the AddressRightNow online list
management service, please visit:
https://www.pb.com/addressrightnow.
About Pitney Bowes:
Pitney Bowes is a $6.3 billion global technology leader whose
products, services and solutions deliver value within the
mailstream and beyond. Founded in 1920, our company’s 35,000
employees deliver technology, service and innovation to more than
two million customers worldwide. For more information about Pitney
Bowes, its products, services and solutions, visit www.pb.com.
USPS, First-Class Mail, Standard Mail and NCOALink are
trademarks owned by the United States Postal Service.
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