Pitney Bowes Business Insight Announces Unparalleled Household Level Segmentation System
September 14 2009 - 9:00AM
Business Wire
Pitney Bowes Business Insight, the leading global provider of
location and communication intelligence solutions, today announced
it is teaming with the Gadberry Group, a provider of location-based
services and information data products, and Acxiom® Corporation, a
provider of interactive marketing services, to deliver enhanced
network performance management and customer analytics
solutions.
By broadening its demographic data and customer analytic
offerings to include the Gadberry Group’s household geo-demographic
products, powered by Acxiom’s PersonicX® lifestage segmentation
system, Pitney Bowes Business Insight is now providing customers
with deeper, more precise demographic data.
In 2006, Pitney Bowes Business Insight teamed with the Gadberry
Group to introduce GroundView™ data, a joint demographic data
offering that broadly leverages household level intelligence. “By
extending our strategic alliance with Pitney Bowes Business Insight
to include household level segmentation, we are providing real
estate analysts and marketers with accurate, reliable household
level market and customer segmentation information,” said Larry
Martin, COO, Gadberry Group.
“Accurate sales forecasting and market optimization depend on
household level consumer information you can trust. For 40 years,
Acxiom has delivered the most accurate consumer insight available,
from lifestyles and interests to specific life-stage and likely
purchases,” said Todd Greer, senior vice president for Consumer
Insight Products at Acxiom. “The combination of our expertise in
household level segmentation with Pitney Bowes Business Insight
predictive analytics solutions will provide companies with the
actionable insight needed to enhance store network performance and
customer relationship strategies.”
Integrating household segmentation into Pitney Bowes Business
Insight’s product portfolio will provide companies with a more
granular look into “people-types” versus the more traditional
“neighborhood-types.” Acxiom’s PersonicX, the power behind the
joint segmentation offering, differentiates households by customer
and demographic characteristics with greater specificity. As a
result, companies are better able to identify households that match
the characteristics of their best customers, aiding in market
potential analyses, location network optimization and store and
branch performance management.
“When coupled with the geographic analysis capabilities of
Pitney Bowes Business Insight, PersonicX provides us with a level
of precision that is unmatched by other geodemographic segmentation
systems,” said Seth Hirsch, business intelligence manager,
Integrative Logic. “The system adds a new valuable dataset to our
tool box.”
"Pitney Bowes Business Insight is committed to providing
companies with the highest-quality, accurate data to fuel their
customer analytic methodologies,” said Devon Wolfe, managing
director of PBBI’s strategy and analytics services division.
“Incorporating data powered by Gadberry and Acxiom within our
predictive analytics models enables us to provide a comprehensive
solution bridging the real estate decision-making and marketing
support gap within an organization.”
For additional information on Pitney Bowes Business Insight’s
household-derived demographic offerings, please visit
http://analytics.pbbiblogs.com/2009/09/03/when-two-worlds-collide/
About The Gadberry Group
The Gadberry Group provides location-based services and
information data products, for clients who demand the most current,
accurate, and precise household and population data for their site
location analysis. MicroBuild™, Gadberry’s patent-pending product,
is unique because only MicroBuild™ uses consumer data at the
rooftop level to deliver quarterly household and population counts
beginning at the census block level.
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and PersonicX are registered trademarks of Acxiom
Corporation.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes
Software Inc., provides a unique combination of location and
communication intelligence software, data and services that enable
organizations to make more informed decisions about customers,
competition and market expansion. Pitney Bowes Software is a
wholly-owned subsidiary of Pitney Bowes Inc. (NYSE – PBI). With the
industry’s most comprehensive set of solutions for maximizing the
value of customer data, PBBI provides the tools required to more
effectively locate, connect and communicate with customers in
today’s global markets. Leading organizations rely on PBBI
solutions to increase the accuracy and effectiveness of customer
information delivery and drive profitable growth. Visit
www.pbbusinessinsight.com and www.pb.com for more information.
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