Digital Cement Releases a New Patient Mobilization and Adherence Marketing Solution
July 21 2009 - 10:22AM
Business Wire
Life Sciences organizations in need of better patient
mobilization and adherence marketing solutions can benefit from a
new, highly customizable, patient-centric solution provided by
Digital Cement, a relationship marketing company and subsidiary of
Pitney Bowes Inc. (NYSE: PBI) �Patient mobilization" refers to the
consumer action of seeking information and physician advice on
specific health issues, treatments and medications. �Patient
adherence" refers to how closely patients comply with
physician-prescribed courses of treatment, including prescription
dosage.
Digital Cement�s new solution allows life sciences
organizations, including over the counter (OTC), pharmaceutical and
medical device companies, to provide prospects and patients with
valuable tools including self-assessment programs, physician
discussion guides, and a continuous source of relevant educational
material on disease prevention and treatment.
At the heart of the Digital Cement solution is a robust database
that facilitates data capture during mobilization. The database
builds throughout adherence activities. This capability allows the
company�s Life Sciences clients to continually monitor and manage
mobilization and adherence. They may then target and engage
patients with customized educational content on diseases and
associated risks. The database also helps companies better
anticipate and meet other patient needs by providing additional
information on prevention or treatment of secondary ailments
commonly related to the initial disease under treatment.
�Due to the down economy, some patients are either neglecting or
deviating from prescribed care. It is more important than ever for
Life Sciences organizations to provide relevant educational
communications to people who need it,� said Sharad Verma, president
of Digital Cement. �For our clients, we deploy advanced analytical
solutions with multi-channel marketing strategies to reach and
engage the right people. Driving mobilization and adherence with
data-driven insights leads to a rich customer experience.�
With features that include templates, registration and profile
management, business rules management and email deployment, the
solution allows Life Sciences marketers to provide patients with
continuous personalized feedback and support. Digital Cement�s
strategy, experience, design and creative, analytics, and
technology experts implement highly measurable, media-agnostic
marketing programming to multiple channels to help build customer
engagement and loyalty.
Digital Cement is a relationship marketing company which
helps leading organizations start, grow and manage sustainable
customer relationships. By seamlessly integrating management
consulting, measurement and analytics technology and marketing
agency services, Digital Cement harvests data insights that drive
desired customer behavior. Clients continuously deepen and expand
their customer relationships with progressively relevant and
valuable experiences.
Founded in 1997, Digital Cement�s (www.digitalcement.com)
expertise spans Life Sciences, Financial Services and Consumer
Packaged Goods, among other industry verticals. The company has
offices in the United States and Canada. For more information on
Digital Cement�s life sciences solutions, please visit
www.digitalcement.com/LifeSciences.
Pitney Bowes is a $6.3 billion global technology leader
whose products, services and solutions deliver value within the
mailstream and beyond. Founded in 1920, the company's 35,000
employees deliver technology, service and innovation to more than
two million customers worldwide. For more information about Pitney
Bowes, its products, services and solutions, visit www.pb.com.
Pitney Bowes (NYSE:PBI)
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