Pitney Bowes to Sponsor DMNews Webcast on Managing Postal Changes While Maximizing Your Direct Mail
May 01 2009 - 9:51AM
Business Wire
Pitney Bowes Inc. (NYSE:PBI) announced today its sponsorship of
DMNews� Webcast on �Managing Postal Changes While Maximizing Your
Direct Mail� on May 6. The Webcast will offer valuable information
and insight on direct mail strategies and solutions to help
mitigate postage expenditures including why mailers should avoid
nonmachinable characteristics of letter-size mail pieces,
consolidate mailings for greater discounts and consider redesigning
flats to effective letters.
Why: New prices and regulatory changes go into effect for
U.S. Postal Service� Mailing Services on May 11. To prepare,
mailers need to know the new information and consider their own
changes in cost. At a time when every cent of direct mail spend
counts, marketers cannot afford to lose sight of testing new
formats to get the most ROI from every push.
When: Wednesday, May 6, 2009, 1:00 to 2:00 p.m., EDT
Who: Elizabeth Lombard, national postal-carrier manager,
mailing solutions management learning and performance for Pitney
Bowes
Moderator: Nancy Kearney, news editor, DMNews
Where: Participants can register for the event at
www.dmnews.com/webcasts
About Pitney Bowes:
Pitney Bowes is a mailstream technology company that helps
organizations manage the flow of information, mail, documents and
packages. Our 35,000 employees deliver technology, service and
innovation to more than two million customers worldwide. The
company was founded in 1920 and annual revenues now total $6.3
billion. More information is available at www.pb.com.
U.S. Postal Service is a registered trademark of the United
States Postal Service.
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