Pitney Bowes Launches Managed Address Services
April 29 2009 - 8:30AM
Business Wire
Pitney Bowes Management Services, Inc. (PBMS), a wholly owned
subsidiary of Pitney Bowes Inc. (NYSE: PBI) today announced a new
Mailstream Consulting Service offering that helps mailers improve
address quality, maximize delivery, and reduce Undeliverable As
Addressed (UAA) mail -- providing the opportunity for significant
cost savings and revenue growth to increase the value of mail.
Pitney Bowes Managed Address Services can improve address
delivery by correcting between 50 and 80 percent of a company�s
deficient addresses, and keep addresses current so that mail is
delivered to the right person at the right place.
Jeff Stangle, director of Solutions/Mailstream Consulting, PBMS,
said that Pitney Bowes Managed Address Services is different from
other addressing tools in that it provides the process to
help customers resolve the issues with UAA mail.
�Most mailers purchase address cleansing products to obtain
postage discounts, but there is a big difference between obtaining
discounts on postage and correcting addresses. The fact is,
cleansing and maintaining addresses requires an addressing process.
With our Managed Address Services, PBMS employs experts with
extensive expertise in understanding the addressing process and
in-depth knowledge of postal regulations to help customers resolve
the issues with UAA mail,� he stated.
Benefits of Managed Address
Services
Through Pitney Bowes Managed Address Services, companies
can:
- Improve communications with
their customers;
- Reduce wasted costs and lost
opportunities associated with UAA mail;
- Reduce wasted paper, envelopes
and CO2 emissions;
- Increase barcoded mail and
postage discounts;
- Help ensure compliance with
changing United States Postal Service� (USPS�) regulations;
- Control a complicated,
cross-functional process.
UAA Mail Wastes Costs, Business
Opportunities
On average, each piece of return mail costs the mailer $3.00 in
operational expenses, according to Pitney Bowes research. That
includes printing, postage, inbound handling, analysis, and
re-mailing costs. It doesn�t include the cost of missed marketing
opportunities, uncollected receivables and lost USPS discounts. In
addition, unless the mailer pays for a special endorsement,
undeliverable Standard Mail� is destroyed by the USPS.
�Most mailers severely under-estimate their UAA mail problem and
its impact on their company�s bottom line,� commented Stangle. He
noted that companies measure the �lost cost impact� by the amount
of return mail they receive, but pointed out that this only
includes First-Class Mail�. According to USPS research, 63 percent
of all UAA mail is Standard Mail, which means tracking First-Class
Mail returns only uncovers a little more than a third of the
problem.
Pitney Bowes Management Services designs, implements and
operates global solutions that provide enterprise clients with
critical communications, mail and document lifecycle services that
result in more effective, efficient and compliant business
processes and operations.
About Pitney Bowes
Pitney Bowes Inc. is a mailstream technology company that helps
organizations manage the flow of information, mail, documents and
packages. Our 35,000 employees deliver technology, service and
innovation to more than two million customers worldwide. The
company was founded in 1920 and annual revenues now total
approximately $6.3 billion. More information is available at
www.pb.com.
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