Pitney Bowes Releases White Paper on Importance Of One-to-One Customer Marketing in Raising Response Rates While Lowering Costs
April 01 2009 - 9:30AM
Business Wire
Pitney Bowes Management Services, Inc. (PBMS), a wholly owned
subsidiary of Pitney Bowes Inc. (NYSE: PBI) has released a new
white paper that explains how companies can increase the value of
their customer marketing spend by refocusing customer communication
to a more efficient one-on-one platform across print, web, voice
and mobile channels.
The white paper, entitled, �Distributed Marketing in a
Cost-Conscious World: Solutions that can Increase Marketing
Response Rates While Reducing Costs,� presents a situation that
is all too common today: with the number of media channels growing
every year, the quantity of messages has grown exponentially. As a
result, consumers and businesses are frustrated by an overwhelming
number of marketing messages.
The good news for both businesses and consumers is that, in an
environment crowded with marketing messages, the relevance
of the communication to the recipient can significantly help cut
through the clutter. And, by transforming a company�s collateral
system so that each customer only receives relevant information,
not only will the communication experience dramatically improve,
the cost of producing and distributing the communication will be
reduced.
The rising cost of mail is another reason why companies need to
rethink how they distribute their customer communications. The
white paper provides suggestions on how to mitigate these costs,
including redesigning the mail package, eliminating undeliverable
mail, consolidating mailings, adopting Intelligent Mail� technology
and implementing systems that will give them more visibility into
their mail operations.
The white paper can be accessed at
http://healthofyourbusiness.com/
Pitney Bowes Management Services designs, implements and
operates global solutions that provide enterprise clients with
critical communication, mail and document lifecycle services that
result in more effective, efficient and compliant business
processes and operations.
About Pitney Bowes
Pitney Bowes Inc. is a mailstream
technology company that helps organizations manage the flow of
information, mail, documents and packages. Our 35,000 employees
deliver technology, service and innovation to more than two million
customers worldwide. The company was founded in 1920 and annual
revenues now total $6.3 billion. More information is available at
www.pb.com.
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