Pitney Bowes MapInfo Integrates GroundView Demographics with AnySite
January 05 2009 - 8:59AM
Business Wire
Pitney Bowes MapInfo, the leading global provider of location
intelligence, today announced that AnySite� is now shipping with
GroundView� demographic data. By combining the sophisticated
predictive analytics capabilities of AnySite with GroundView�s
quarterly-updated household and population data, organizations can
perform more comprehensive trade area and market analysis. This
enables retail, restaurant, real estate and financial services
industries to pinpoint where the most profitable customers are
located and determine how to effectively market to them with a
higher level of accuracy and success. �Whether you�re a quick
service restaurant chain, a big box retailer, or a global provider
of distribution space, having access to comprehensive, consistent
and timely data is crucial to understanding who your target
customers are, the structure of their supply chain networks and the
location of the competition,� said Karen Meyer, manager, GIS &
Mapping, Prologis. �The ability to more accurately analyze trade
area data, especially in locations with quickly changing
demographics and logistics patterns, enables organizations to make
better informed business decisions that ultimately impact bottom
line results.� AnySite, Pitney Bowes MapInfo�s powerful,
easy-to-use mapping and reporting application, enables
organizations to analyze trade area data quickly, easily and
precisely. Through the integration of GroundView, a Pitney Bowes
MapInfo demographic data offering fueled by The Gadberry Group�s
MicroBuild� household geodemographic data, AnySite users can now
make more reliable and timely market analysis decisions. GroundView
demographic data is updated quarterly, providing companies with the
most recent U.S. household and population counts to identify trends
and observe changes across all available geographies, including the
block level. �In today�s challenging economic times, having the
most up-to-date, accurate information enables companies to make the
most profitable real estate, marketing and merchandising decisions.
Businesses need to stay abreast, and ahead of, market changes to
thrive,� said Mike Hickey, president, Pitney Bowes Software.
�Integrating GroundView data with AnySite enables organizations to
assess market and customer needs while leveraging the most current
demographic and geographic datasets available.� GroundView is
available with the desktop version of AnySite at no extra charge
and is available now for shipping. About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Software Inc., is a
subsidiary of Pitney Bowes Inc. (NYSE:PBI) and is the leading
global provider of location intelligence solutions, integrating
software, data and services to provide greater value from
location-based information and drive more insightful decisions for
businesses and government organizations around the world. The
company�s solutions are available in multiple languages through a
network of strategic partners and distribution channels in 60
countries. Visit www.mapinfo.com and www.pb.com for more
information. Of Note This press release contains forward-looking
statements involving risks and uncertainties. Any statement not a
statement of historical fact is a forward-looking statement,
including without limitation statements concerning demand for and
benefits of Pitney Bowes MapInfo products and integration of its
products with existing solutions. Actual results could differ
materially from those stated or implied in forward-looking
statements due to a number of factors, including those factors
contained in the Company�s most recent annual report on Form 10-K
filed with the Securities and Exchange Commission under the heading
�Risk Factors.� Pitney Bowes MapInfo takes no responsibility to
update any forward-looking statements.
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