New Research Helps Pinpoint Mail's True Environmental Impact
July 02 2008 - 8:30AM
Business Wire
In a marketplace increasingly focused on environmental impact, the
mailing industry is developing innovative new ways of doing
business while lessening its environmental footprint. As the
mailing industry adapts to environmentally friendly practices, its
ability to pinpoint high carbon-emitting areas in the life-cycle of
mail will help advance its environmental stewardship and
sustainability goals. An assessment of the environmental impact of
mail is an important first step in identifying those areas. In a
newly-published White Paper, mailstream technology leader Pitney
Bowes Inc. (NYSE:PBI) offers a first attempt to quantify and
address the environmental impact of mail. Titled �The Environmental
Impact of Mail: A Baseline,� the new White Paper is available on
the Pitney Bowes website at www.pb.com/mailimpact. �Pitney Bowes,
and the overall mailing industry, measures its business success on
a financial, social and environmental scale to ensure
sustainability,� said Paul Robbertz, vice president of
environmental health and safety at Pitney Bowes. �This new research
will be instrumental in helping companies and the overall mailing
industry understand mail�s true environmental impact.� Key findings
on mail�s environmental impact include the following: Mail is a
small component of most consumers� carbon footprint. Running a
single refrigerator for a year, for example, is roughly equivalent
to the creation and delivery of 5,000 letters. Mail is made from an
increasingly renewable resource: trees. Sustainable forests and
their related products are increasing in developed countries,
despite growth in population and economic activity. The mailing
industry has adopted many initiatives to reduce mail�s carbon
footprint, but must foster stronger partnerships and establish
robust sets of data to further understand and expand the
environmental sustainability of mail. �Although mail�s
environmental impact is low in comparison with other everyday human
activities, Pitney Bowes is committed to supporting the mailing
industry in moving to even more sustainable practices,� said
Robbertz. �We believe that this new research will be the foundation
of future studies, initiatives and collaboration that lessen the
carbon footprint of the mailing industry.� About Pitney Bowes:
Pitney Bowes is a mailstream technology company that helps
organizations manage the flow of information, mail, documents and
packages. Our 36,000 employees deliver technology, service and
innovation to more than two million customers worldwide. The
company was founded in 1920 and annual revenues now total $6.3
billion. More information is available at www.pb.com.
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