Nespresso Improves User Experience at Boutiques Worldwide with Guest Wi-Fi Service from Orange Business Services
October 30 2017 - 5:30AM
Business Wire
- Fully managed and secure internet and
Wi-Fi services to be deployed in more than 35 countries
Orange Business Services has been selected as the global
supplier of Nespresso’s guest Wi-Fi and internet service, which
will be rolled out in most of its standalone boutiques on five
continents. The service will help Nespresso bridge its in-store
customer experience with its digital channels.
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Orange Business Services is providing
guest Wi-Fi and internet services for Nespresso's global boutiques,
such as this one in Cannes, France. (Source: Nespresso)
When customers connect to the in-store guest Wi-Fi service, they
can immediately and securely browse the internet and connect to the
Nespresso portal. There they can download the Nespresso app, visit
Nespresso.com to access digital services, browse the latest news or
get further product information. For guests who already have the
Nespresso app, they can immediately connect to it.
Orange delivers this secure, fully-managed guest Wi-Fi service
worldwide, including the local internet connections, and ensures
that it complies with strict and changing regulatory and legal
constraints. It also provides customers with a consistent
experience at all locations.
Digitally engage with customersThe guest Wi-Fi service gives
Nespresso an opportunity to digitally engage with its customers at
its boutiques. It provides support to communicate about the latest
campaigns, maintaining a link with Nespresso’s connected customers.
The guest Wi-Fi service complements the 27 Nespresso Customer
Relationship Contact Centers (CRC) managed by Orange Business
Service.
“We put our customers at the center of everything we do, and
offering secure internet connectivity in our boutiques is part of
the experience that we create for them. Orange Business Services
will help us realize this with a service that will play a role in
our omnichannel services portfolio,” said Jean-Paul Le Roux, Global
B2C Head at Nespresso.
“We are very proud to support Nespresso’s leading customer
experience strategy at a global level, which mirrors the Orange
Business Services customer focus with a digital and human touch.
With our global local approach, we can also offer Nespresso on the
ground support and services in all the markets where they operate,”
said Helmut Reisinger, executive vice president, International at
Orange Business Services.
About Nestlé Nespresso SANestlé Nespresso SA is the pioneer and
reference for highest-quality portioned coffee. The company works
with more than 70,000 farmers in 12 countries through its AAA
Sustainable Quality™ Program to embed sustainability practices on
farms and the surrounding landscapes. Launched in 2003 in
collaboration with The Rainforest Alliance, the program helps to
improve the yield and quality of harvests, ensuring a sustainable
supply of high quality coffee and improving livelihoods of farmers
and their communities.
Headquartered in Lausanne, Switzerland, Nespresso operates in 69
countries and has more than 12,000 employees. In 2016, it operated
a global retail network of more than 600 boutiques. For more
information, visit the Nespresso corporate website:
www.nestle-nespresso.com.
About Orange Business ServicesOrange Business Services, the B2B
branch of the Orange Group, and its 21,000 employees, is focused on
supporting the digital transformation of multinational enterprises
and French SMEs across five continents. Orange Business Services is
not only an infrastructure operator, but also a technology
integrator and a value-added service provider. It offers companies
digital solutions that help foster collaboration within their teams
(collaborative workspaces and mobile workspaces), better serve
their customers (enriched customer relations and business
innovation), and support their projects (enriched connectivity,
flexible IT and cyberdefense). The integrated technologies that
Orange Business Services offer range from Software Defined Networks
(SDN/NFV), Big Data and IoT, to cloud computing, unified
communications and collaboration, as well as cybersecurity. Orange
Business Services customers include over 3,000 renowned
multinational corporations at an international level and over two
million professionals, companies and local communities in
France.
Learn more at www.orange-business.com or follow us on LinkedIn,
Twitter and our blogs.
Orange is one of the world’s leading telecommunications
operators with annual sales of 40.9 billion euros in 2016 and 269
million customers worldwide at 30 September 2017. Orange is listed
on Euronext Paris (symbol ORA) and on the New York Stock Exchange
(symbol ORAN).
Orange and any other Orange product or service names included in
this material are trademarks of Orange or Orange Brand Services
Limited.
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version on businesswire.com: http://www.businesswire.com/news/home/20171030005405/en/
Orange Business ServicesPress contact:Elizabeth Mayeri,
+1-212-251-2086elizabeth.mayeri@orange.com
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