NEW YORK, Jan. 14, 2019 /PRNewswire/ -- National
Retail Federation -- Creating a seamless customer
experience across channels, Grupo Nazan has embarked on a digital
transformation initiative with Oracle. Grupo Nazan sells footwear
brands Impuls, Destroyer, and Playa Mayoreo through 100 stores and
wholesale channels in Mexico. With
a business that was historically driven by catalog, the company
recognized an opportunity to expand digitally and physically with
the adoption of a modern retail platform. With Oracle, Grupo Nazan
will be able to better reach customers on the channel of their
choice, while gaining a centralized view of engagement.
The initiative is supported by a suite of Oracle Retail
omnichannel solutions including: Oracle Retail Xstore
Point-of-Service, Oracle Retail Customer Engagement, Oracle Retail
Order Broker and Oracle Commerce.
"The Oracle Retail solutions will further strengthen our
business, with the availability of real-time centralized
information," said Moises Macias
Gonzalez, systems and logistics director, Grupo Nazan.
"Today we have all the stores implemented. With the close
integration between our systems and processes, we have the
intelligence we need to reach and attract customers through the
channels."
"Grupo Nazan is inspiring the industry to look for new ways to
improve customer experience. After completing their digital
transformation, Grupo Nazan can better segment customers to provide
more personalized and engaging promotions," said Carlos Victoria, Vice President Latin America,
Oracle Retail. "For example, a recent study showed that 85 percent
of Mexican consumers expect granular tracking of their delivery
status. With Oracle, Grupo Nazan can meet these kinds of customer
expectations as they grow in an omnichannel environment."
Grupo Nazan worked with Oracle PartnerNetwork Platinum level
partner, SkillNet, based on their international Oracle Retail
Xstore implementation and digital transformation experience.
"SkillNet conducted a capabilities assessment against our
business needs. We took a balanced approach to implement best
practices with a few modifications that made sense for our
business," said Javier Alvarado,
Technology Project Manager, Grupo Nazan.
About Oracle Retail:
Oracle is the modern platform for
retail. Oracle provides retailers with a complete, open, and
integrated platform for best-of-breed business applications, cloud
services, and hardware that are engineered to work together.
Leading fashion, grocery, and specialty retailers use Oracle
solutions to accelerate from best practice to next practice, drive
operational agility and refine the customer experience. For more
information, visit our website at www.oracle.com/retail.
About Oracle
The Oracle Cloud offers complete SaaS
application suites for ERP, HCM, and CX, plus best-in-class
database Platform as a Service (PaaS) and Infrastructure as a
Service (IaaS) from data centers throughout the Americas,
Europe, and Asia. For more information about Oracle (NYSE:
ORCL), please visit us at www.oracle.com.
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their respective owners.
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SOURCE Oracle