Anti-fraud leader uses ON24 Digital Experience
Platform to quickly execute multiple global virtual experiences
The Association of Certified Fraud Examiners (ACFE), the world’s
largest anti-fraud organization, significantly increased attendance
and deepened audience engagement using ON24 (NYSE: ONTF). With the
ON24 Digital Experience Platform, the ACFE quickly turned multiple
in-person conferences and trainings into a series of large-scale
virtual experiences.
“We delivered interactive, digital experiences with ON24 to draw
the largest attendance we’ve ever had for our annual conference,”
said Franco Coniglione, e-learning specialist at the ACFE. “ON24
gives us a platform to drive personalized customer engagement and
generate invaluable audience data and insights. Virtual experiences
and ON24 will be core to our digital-first strategy moving
forward.”
The ACFE is a leading provider of anti-fraud training and
education around the world. Prior to COVID-19, the association held
five major conferences and dozens of in-person training events for
auditors, fraud investigators and examiners, and law enforcement
officials. With in-person events shut down during the pandemic,
they needed a new way to digitally engage with members on a
large-scale.
ON24 Webcast Elite enabled the ACFE to create immersive,
interactive experiences to reach and connect with thousands of
members around the world. The ACFE had flexibility to deliver
simulive and live experiences to enhance audience engagement,
including live chats during sessions.
The ACFE created a branded, user-friendly content hub with ON24
Engagement Hub to enhance and maintain engagement throughout their
multi-day events. With ON24 Target, the ACFE also delivered
personalized landing pages that served as virtual booths for event
sponsors and provided them real-time insights on attendee
traffic.
The ON24 Digital Experience Platform helped the ACFE
significantly increase global attendance over their previous
in-person annual conference. Attendee satisfaction was also
extremely high, with 98% saying they would recommend an ACFE event
to their colleagues.
“ON24 makes it easy to create large-scale digital experiences,
provide immersive interactive engagement, and gain valuable
audience insights,” said Steve Daheb, CMO at ON24. “The ACFE is a
powerful example of the business impact companies can deliver with
multitouch, data-rich digital experiences using the ON24 Digital
Experience Platform.”
The ON24 Digital Experience Platform includes ON24 Webcast
Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference,
ON24 Intelligence, and ON24 Connect. Companies can deliver digital
experiences that create deep engagement, first-person data, and
AI-driven personalization, as well as seamlessly integrate audience
insights with marketing automation, CRM, and collaboration
systems.
To learn more about how the ACFE improved engagement with ON24’s
Digital Experience Platform, read their case study at
ON24.com/ACFE.
About ACFE
The Association of Certified Fraud Examiners (ACFE) is the
world’s largest anti-fraud organization and premier provider of
anti-fraud training and education. Together with more than 85,000
members, the ACFE is reducing business fraud worldwide and
inspiring public confidence in the integrity and objectivity within
the profession.
About ON24
ON24 provides a leading cloud-based digital experience platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports an average of 4 million
professionals a month totaling over 2.5 billion engagement minutes
per year. ON24 is headquartered in San Francisco with global
offices in North America, EMEA, and APAC. For more information,
visit www.ON24.com.
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Media Contact: Roger Villareal press@on24.com
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