NIKE, Inc. Invests in Handsfree Labs, Inc.
November 20 2019 - 4:30PM
Business Wire
Strategic Investment Strengthens Nike’s
Leadership in Footwear Innovation
NIKE, Inc. (NYSE:NKE) today announced a strategic investment in
and exclusive intellectual property licensing partnership with
Handsfree Labs, Inc., a pioneer in hands-free footwear technology.
The technology enables consumers to step in and out of shoes more
easily without lacing or the use of hands.
“Our partnership with Handsfree builds on Nike’s leadership in
using innovative technology to meet consumer needs,” said Tom
Clarke, Nike President of Innovation. “Our Nike FlyEase platform is
aimed at providing greater access to sport for all athletes, and we
believe Handsfree’s ‘easy on and off’ technology has the potential
to broaden and enhance this effort by removing barriers to play and
making sport easier for more people.”
“Handsfree Labs is passionate about bringing the comfort and
convenience of hands-free shoes to everyone, and our partnership
with Nike accelerates this vision,” said Mike Pratt, Founder and
CEO of Handsfree Labs. “With Nike, we are reinventing the way
people put on shoes, and we are proud to introduce the world to
this significant footwear advancement.”
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned NIKE, Inc. subsidiary brands
include Converse, which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley, which
designs, markets and distributes surf and youth lifestyle footwear,
apparel and accessories. For more information, NIKE, Inc.’s
earnings releases and other financial information are available at
http://investors.nike.com. Individuals can also visit
http://news.nike.com/ and follow @Nike.
About HandsFree Labs,
Inc.
HandsFree Labs, Inc., based in Vineyard, Utah, is led by
innovator Mike Pratt. HandsFree Labs features an entire portfolio
of patented step-in shoe technologies branded as F.A.S.T.® (Foot
Activated Shoe Technology) and is a parent of footwear brands
KIZIK® (https://kizik.com/) and PILAR (https://pilar.com/). For
more information on HandsFree Labs, Inc., please visit
https://handsfreelabs.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191120005946/en/
Media Contact: Mark Rhodes (503)
532-8877
Investor Contact: Matt Friend (503)
532-4213
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