NEW
DELHI, India, Nov. 7, 2022
/PRNewswire/ -- On October 22, global
lifestyle retailer MINISO (NYSE: MNSO; HKEX: 9896) staged a
special Diwali celebration at its New
Delhi store, extending its best wishes to customers during
the Festival of Lights. The store set up a floral wall for photo
opportunities and decked out the entire retail space with vibrant
and colorful decorations to welcome shoppers. The celebration
attracted nearly 200 store visitors who also took part in flower
giveaways, a lucky draw and various fun-filled activities. In
addition to the festive atmosphere, customers enjoyed shopping for
their favorite MINISO products.
This Diwali, the sales of perfumes and scented products in the
New Delhi store have surged by 27%
compared to the previous month. Perfumes, fragrances and scented
candles have always been MINISO India's best sellers, and their
popularity continues to grow. Currently, MINISO offers about 140
different scented products that are specific to the Indian market.
In 2022 so far, the total sales of fragrances and scented products
have increased 47% year on year.
"In India, MINISO is determined to develop perfumes that meet
local olfactory preferences," said Bella
Tu, General Manager of MINISO Overseas Operations. "With
over 200 stores in our network now, we can bring our localized
merchandise and unique shopping experience to more customers
throughout the country. Every visitor to the store can find
something that they love."
Over the past five years, MINISO has committed itself to
understanding and respecting the unique perspectives and
requirements of its Indian clientele. To strengthen its ties with
customers, MINISO actively hosts celebration events for traditional
Indian festivals and activities to engage and interact with
shoppers. Earlier this year, MINISO launched the
#HealMySpirit campaign to promote the brand's scented
products. Local influencers and invited customers competed in a
"Smell and Guess" game to identify some of MINISO's well-loved
scents. In the celebration of Holi, the festival of colors and
love, MINISO has also set up colorful ball pits where shoppers can
look for hidden treasures.
"We will continue to implement our localization strategy in
India in both our product
development and operational and marketing activities," Tu
continued. "We are also working closely with our local distributors
to explore new areas of growth in India and are welcoming new partners with open
arms."
For more information, please visit MINISO India's website, or
contact Franchise.india@miniso.com for details of business
opportunities with MINISO in India.
About MINISO
MINISO Group is a global value retailer offering a variety of
design-led lifestyle products. The Company serves consumers
primarily through its large network of MINISO stores, and promotes
a relaxing, treasure-hunting and engaging shopping experience full
of delightful surprises that appeals to all demographics.
Aesthetically pleasing design, quality and affordability are at the
core of every product in MINISO's wide product portfolio, and the
Company continually and frequently rolls out products with these
qualities. Since the opening of its first store in China in 2013, the Company has built its
flagship brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/scented-candles-perfumes-and-fragrances-brighten-up-diwali-at-miniso-301670242.html
SOURCE MINISO