TORONTO, Oct. 4, 2022
/PRNewswire/ -- On October
1st, Chinese retailer MINISO (NYSE: MNSO, HKEX:
9896) unveiled a new "$2 Plus"
concept at the re-opening of its Vaughan Mills store in the
Greater Toronto Area. The concept
reflects MINISO's aim to provide shoppers with a unique in-store
experience while offering excellent value, well-designed products
in response to the effects of rising inflation on consumer
budgets.
Having been closed for refurbishment for several months,
MINISO's store at Vaughan Mills, one of the largest shopping malls
in Canada, re-opened its doors to
shoppers with a brand-new look. Inspired by MINISO's original
creation, the MINI Family of adorable animal characters, the
store's remodeled interior embodies the brand's lively and youthful
atmosphere and reflects the company's intention to feature more of
its own original products.
The revamp heralds MINISO's new direction in Canada, introducing the brand's all-new
"$2 Plus" concept to local
consumers. The concept sees MINISO take inspiration from the
much-loved dollar store as a means of offering customers products
at low prices, while the brand provides more diverse and higher
quality goods than traditional low-cost retailers. As inflationary
pressures grow, MINISO's long-standing Chinese supply chain
capabilities ensure customers, who are increasingly cost-conscious,
can rely on the "$2 Plus" model for
quality, affordable, design-led products today and into the
future.
"Ever since we first set foot in Canada in 2017, our ambition has been to
provide customers with well-designed products at reasonable prices,
as well as enjoyable shopping experiences, and the '$2 Plus' concept is our way of further realizing
this. With affordable prices and a unique treasure hunt shopping
experience in-store, our '$2 Plus'
stores aim to be the go-to place for everyone looking for quality
lifestyle products on a budget," said Bella
Tu, General Manager of MINISO Overseas Operations.
The Vaughan Mills store is one of the first four stores to be
refashioned for the "$2 Plus"
concept. Three other stores, in the Scarborough district of Toronto, Markham, and Vancouver, also opened on the same day. The
remaining MINISO stores in Canada
are slated to undergo similar makeovers soon.
MINISO has opened 50 outlets across Canada since May
2017. The brand is well-known for its licensed collections
with Marvel and Disney, We Bare Bears, Coca-Cola and more.
About MINISO
Global value retailer MINISO (NYSE: MNSO, HKEX: 9896) offers
high-quality household goods, cosmetics, food, and toys at
affordable prices. Since its 2013 debut, as of June 30, 2022, MINISO has rapidly expanded to
approximately 5,200 retail outlets worldwide. Sleekly designed and
packed with the latest must-haves, MINISO retail outlets make it
possible for everyone to have a little fun all the time by enjoying
life's little surprises.
Contact: Roey Li,
roey.li@miniso.com
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SOURCE MINISO