Medallia Partners with Adobe to Deliver Complete View of End-to-End Customer Experience Journey
July 09 2020 - 8:00AM
Business Wire
Real-Time Customer Journey Profiles Empower
Brands to Take Actions that Drive Loyalty & Increase Purchase
Frequency
Medallia, Inc. (NYSE: MDLA), the global leader in experience
management, today announced an integration between Medallia
Experience Cloud and Adobe Experience Platform (AEP) that gives
brands comprehensive insights into the complete customer journey to
deliver highly personalized real-time experiences that increase
purchase frequency.
Customer feedback from Medallia Experience Cloud seamlessly
integrates with behavioral data in Adobe Experience Cloud to
deliver a single view of each customer’s complete journey including
what digital ads were served to them online, what they purchased,
their in-store and call center engagements and verbatim feedback
from their experience.
“Imagine if a customer leaves a curbside pickup and reports a
poor experience, the store manager would immediately receive a
notification in the Medallia mobile app. Never-before-seen insights
such as verbatim feedback from Medallia and purchase history,
segment and other valuable behavior data from Adobe Experience
Platform are all visible in a single mobile view. Armed with this
information, customer-facing employees can take real-time action to
fix issues and drive revenue-generating experiences,” Steve Vierra,
senior vice president, global channels and alliances for
Medallia.
“The integration between Medallia and Adobe makes it easier for
organizations to deliver the right experience to the right person
at the right time,” said Amit Ahuja, vice president new business
development and partnerships at Adobe.
Medallia is the only platform that captures signals through a
variety of different channels no matter where the customer is on
their journey and then sends operational data through the Adobe
Experience Platform thereby helping organizations create
personalized experiences to build loyalty across the entire life of
the customer relationship.
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About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in
Experience Management. Medallia’s award-winning SaaS platform, the
Medallia Experience Cloud, leads the market in the understanding
and management of experience for customers, employees and citizens.
Medallia captures experience signals created on daily journeys in
person, digital and IoT interactions and applies proprietary AI
technology to reveal personalized and predictive insights that can
drive action with tremendous business results. Using Medallia
Experience Cloud, customers can reduce churn, turn detractors into
promoters and buyers, and create in-the-moment cross-sell and
up-sell opportunities, providing clear and potent returns on
investment. www.medallia.com
© 2020 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia’s
products are trademarks of Medallia. All other trademarks are the
property of their respective owners.
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