PURCHASE, N.Y., Jan. 11, 2021 /PRNewswire/ -- DEW Nation, it's
time to buckle up, because the Year of DEW® is back for
2021! MTN DEW® and Speedway® are once again
joining forces to relaunch the year-long platform, which gives fans
the opportunity to enter for a chance to win exclusive prizes, epic
promotions and thrilling surprises – only at Speedway. In 2021, the
Year of DEW is on track to be bigger and bolder than before,
kicking off with two unique programs, including the chance to win
one of sixteen "Speedway Stashes" – each of which is packed with
game-changing prizes, such as a highly coveted gaming console,
hidden in soon-to-be revealed locations.
"When we first launched the Year of DEW in 2020, we saw an
incredible response from our fans," said Umi Patel, CMO of North Division, PepsiCo
Beverages North America. "That's why we're bringing it back in an
even bolder way in 2021, with epic prizing that rewards our fans in
innovative ways. We're excited to once again put DEW Nation in the
driver's seat all year long to celebrate our exclusive
partnership."
DEW Daily Pit Stop
Fans who fuel up with MTN DEW at their local Speedway can rev
things into high gear with newly-released flavor offering, MTN DEW
MAJOR MELON® and also can enter for the chance to win
instant daily prizes through the daily DEW Pit Stop program,
including custom MTN DEW gear, Speedway gift cards, free MTN DEW
products and can be entered to win a $1,000 gift card weekly. Along with the purchase
of any 20 oz. MTN DEW flavor, enter the unique under-the-cap codes
at YearOfDew.com for a chance to nab instant swag. Consumers
who make a daily pit stop at their local Speedway store increase
their chances of winning big – and those who enter seven codes
online within seven days will automatically be entered into a
sweepstakes to win a $1,000 gift
card. For official rules visit:
https://www.yearofdew.com/rules.
Speedway Stash
To kick off the year-long platform, DEW Nation will be able to
enter for a chance at winning a "Speedway Stash," a one-of-a-kind,
branded boxes with exclusive Year of DEW prizes, a $100 Speedy Cash gift card, a highly coveted new
gaming console and more. DEW Nation can hunt down their very own
stash one of two ways.
- Starting January 11, eligible
fans in Indiana, Ohio and Michigan can visit YearOfDew.com and follow
@Speedway and #YearOfDew to unlock clues, tips and more.
On January 16 and January 17 exact in-person drop locations will be
revealed on YearOfDew.com. Visit a drop location and discover a
hidden Golden Mtn Dew Bottle to receive an entry into the "Speedway
Stash Hunt" sweepstakes for the chance to win a "Speedway Stash"
drop. You can also earn an entry by posting a photo or video
on Instagram with the specific hashtags found in official rules –
see rules for details HERE.
- Starting January 11 through January
17, eligible fans can also capture a photo or video
showcasing their Year of DEW fandom on their Instagram Feed using
the hashtags #YearOfDew and #Sweepstakes to enter the "Speedway
Stash" sweepstakes online. Full rules and regulations can be
found HERE.
To participate, entrants must be eighteen years of age, and a
legal resident of one of the following states where Speedway stores
operate (AL, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MA, MI, MN,
NC, NH, NJ, NM, NV, NY, OH, PA, RI, SC, SD, TN, TX, UT, VA, WI and
WV).
"As the number one DEW convenience retailer in the U.S., we're
thrilled to partner with MTN DEW to reward the most loyal Speedway
customers and members of DEW Nation with another Year of DEW
campaign," said Tim Griffith,
Speedway's president. "We're committed to bringing our loyal
customers unique and innovative campaigns that create great
engagement that goes well-beyond our safe, convenient and personal
shopping experiences."
Celebrate life in the fast lane and participate in the Year of
DEW by heading to one of over 3,400 Speedway locations across the
U.S. Year of DEW programming will change often, so head to
www.yearofdew.com each month for new updates and programs.
Thirsty for more? Join the conversation by following
@MountainDew and @Speedway #YearOfDew.
ABOUT MTN DEW
MOUNTAIN DEW®, a product of PepsiCo
North America Beverages, is the No. 1 flavored carbonated soft
drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW
exhilarates and quenches with every sip. In addition to the
original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW®
product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®,
MOUNTAIN DEW VOLTAGE®, and MTN DEW® ZERO SUGAR. For more
information, check out www.mountaindew.com,
www.facebook.com/mountaindew or follow on Twitter
@mountaindew.
ABOUT PEPSICO
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $67 billion in net revenue in
2019, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 23 brands that generate more than
$1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the
business. For more information, visit www.pepsico.com.
ABOUT SPEEDWAY, LLC
Speedway is the nation's second
largest company-owned and -operated convenience store chain with
nearly 3,900 retail convenience stores across the United States. Headquartered in
Enon, Ohio, Speedway is a
subsidiary of Marathon Petroleum Corporation (NYSE: MPC). For more
information, visit www.speedway.com.
Contacts:
Jillian Galasso
jillian.galasso@pepsico.com
Salina Benitez
sbenitez@golin.com
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SOURCE PepsiCo