Macy’s Launches ‘And Now This’ for the Fashion-Forward, Contemporary Shopper
July 19 2021 - 11:19AM
Business Wire
‘And Now This’ spotlights ready-to-wear and
men’s styles that inspire confidence, personal style and
trend-based dressing
Join us in New York, Chicago and South Florida
for fun launch experiences
Today, Macy’s (NYSE:M) introduced a new private brand, And Now
This. The line launching in ready-to-wear and men’s categories for
the fashion-forward, contemporary dresser, features effortlessly
wearable elevated basics and sophisticated pieces. Made for every
moment of the day and every wherever-life-takes-you decision, the
brand inspires shoppers to showcase their most authentic self and
celebrate unique and evolving style, through trend-forward pieces
at affordable price points. Available now at macys.com and select
stores, And Now This opens up a world of endless possibilities for
customers’ amazing, ready-for-anything life.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210719005592/en/
Discover versatile pieces made for your
amazing, ready-for-anything life from And Now This, exclusively at
Macy’s; And Now This Cutout Sweater and Ripped Flare-Leg Jeans,
$39.00 - $44.00 (Photo: Business Wire)
“And Now This features elevated essentials for contemporary
shoppers looking to dress around trends and confidently express
themselves through fashion,” said Durand Guion, vice president,
Macy’s Fashion Office.
Ready-to-Wear
The ready-to-wear selection offers an assortment of elevated
basics with a twist, that can be mixed and matched for any time of
year or occasion. The collection was created for the trend-forward
shopper who is looking for of-the-moment pieces, such as ribbed
dresses, tanks and bodysuits; outerwear, such as jackets and
athleisure; casual dresses and denim. The line offers sizes XS –
XXL.
Men’s
The men’s assortment was created with the stylish, on-the-go
shopper in mind. The capsule of essentials consists of items such
as basic tees, henley tops, button-down shirts, jogger sets,
outerwear, everyday bottoms and denim. Breeze through the
transitional months, from summer to fall with the perfect basics,
from short sleeve to long sleeve, from cotton to flannel. The range
of colorways is also suited for simple, clean style or the
expressive, colorful dresser. The line offers sizes S – XXL.
Experience And Now This
Join us for launch fun in these select cities:
- New York City – Check out the And Now This food truck
for delicious frozen treats and amazing shoppable items from the
collection. Meet us at Herald Square on Saturday, July 24 from 12
p.m. – 2 p.m. EST, Washington Square Park from 2:30 p.m. – 4 p.m.
EST and Madison Square Park from 4:30 p.m. – 6 p.m. EST.
- Chicago – Join us at Sundays on State for an interactive
experience as models highlight the line’s versatility inside the
iconic windows at Macy’s State Street on Sunday, July 25 from 2
p.m. – 4 p.m. CST.
- Fort Lauderdale – Our South Florida fashion truck will
be at the Fort Lauderdale Art Walk on Saturday, July 31 from 6 p.m.
– 10 p.m. EST showing the new line.
About Macy’s
Macy’s is America’s Department Store. For more than 160 years,
Macy’s, the largest retail brand of Macy’s, Inc., has served
generations at every stage of their lives. Through a digitally led
shopping experience powered by macys.com, our award-winning mobile
app, and a nationwide portfolio of stores, Macy’s customers come to
us for fashion, value and high-quality products. We are proud of
our heritage and the unique role we play in American culture and
tradition. We celebrate occasions big and small, and have created
decades of memorable experiences through Macy’s 4th of July
Fireworks® and Macy’s Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows, and
celebrity appearances. With the collective support of our customers
and colleagues, Macy’s helps make a difference in every market we
serve, supporting local and national charities through funding and
volunteer service. With fashion, value and celebration as our
guide, Macy’s makes life shine brighter for our customers,
colleagues, and communities. For more information, please visit
macysinc.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210719005592/en/
Erica White, Macy’s Media Relations erica.white@macys.com
Gabrielle Baum, Macy’s Media Relations
gabrielle.baum@macys.com
Macys (NYSE:M)
Historical Stock Chart
From Aug 2024 to Sep 2024
Macys (NYSE:M)
Historical Stock Chart
From Sep 2023 to Sep 2024