Jeff Gennette and Hal Lawton to Showcase
Technology at the Code Commerce Conference on September 17 and
18
Macy’s Partners with Facebook to Bring More
Brands to The Market @ Macy’s
Macy’s, Inc. (NYSE: M) today announced that the company is
highlighting advanced technology to enhance the omnichannel
customer experience. Across the enterprise, new features are being
introduced to make the Macy’s customer journey more convenient,
efficient and fun. The features include both virtual reality and
augmented reality furniture and beauty experiences that enable
customers to discover product and make more informed buying
decisions. The company has also made technological enhancements to
several non-customer facing features, including the Beauty
Playground training program and RFID that will enable colleagues to
offer customers a better in-store shopping experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180917005774/en/
Macy's VR Furniture Experience (Photo:
Business Wire)
The company also announced today that it will be partnering with
Facebook, which will bring in nearly 150 e-commerce brands to The
Market @ Macy’s across nine stores this holiday season. The Market
@ Macy’s, a one-of-a-kind approach to retail provided as a service,
helps both emerging and established brands reach new audiences in a
physical space with turn-key entry into some of Macy’s most highly
trafficked stores. Each Market brings a rotating selection of
unique offerings in apparel, accessories, beauty, entertainment,
experiences, decorative home, stationery, technology and gifts.
Mobile and platforms like Facebook have opened the door for
emerging brands to connect with shoppers digitally, and now The
Market @ Macy’s partnership with Facebook will provide
participating small businesses and e-commerce brands the unique
experience of a Macy’s store environment during the holidays – the
busiest shopping season of the year.
“Macy’s is focused on providing customers with fresh
experiences, and we are always looking for new ways to engage our
customers in store, online and via our mobile app,” said Hal
Lawton, president of Macy’s. “Our technology enhancements are
practical applications that will engage our customers while also
driving sales. The investments we are making behind the scenes will
enable our colleagues to give our customers the best shopping
experience possible. We’re also thrilled to be partnering with
Facebook to bring new brands into our retail as a service concept,
The Market @ Macy’s.”
“All over the world people are running businesses, big and
small, that have inspiring stories and we want to help them
succeed. We are thrilled to be partnering with one of the world’s
biggest retailers to bring some of those businesses to a physical
store this holiday season. Macy’s shoppers will have the chance to
meet businesses such as Love Your Melon that sells hats and apparel
to help in the fight against pediatric cancer, or Charleston
Gourmet Burger Company that started from a backyard barbecue and
has expanded to reach customers in all 50 states. There is nothing
small about small business and Macy's is helping to celebrate their
stories,” said Michelle Klein, Director of North America Marketing,
Facebook.
Macy’s will be highlighting the following technology at the Code
Commerce On-Location Event in New York City.
Virtual and Augmented Reality Furniture Shopping
As previously announced, Macy’s has developed virtual and
augmented reality furniture shopping experiences in partnership
with Marxent. By early November the company expects to have
successfully completed the launch of VR for Furniture in 69 Macy’s
stores across the country. A full list of the stores is available
at the end of this release.
In the pilot stores, VR-influenced furniture sales have
increased the overall basket size by more than 60 percent versus
non-VR furniture sales, as customers more accurately visualize
their space and add multiple furnishings with confidence. For
customers who used the VR installation it has also decreased
returns to less than 2 percent of total transactions. The
technology also allows Macy’s to offer access to a larger furniture
assortment in less space on the floor both at large and small store
locations.
Another exciting addition available now on the Macy’s app for
iOS devices is an augmented reality furniture experience called
“Visualize Your Space.” The complimentary technology allows
customers to virtually place Macy’s furniture products in their
actual living spaces, allowing them to test the product in real
world settings against their existing furnishings. Visualize Your
Space is now available on the Macy’s mobile app for iOS on the
iPhone 7 and newer, and will be available on the Macy’s app for
Android in 2019.
Augmented Reality for Beauty
Macy’s in-store virtual mirror technology digitally showcases
more than 250 trend beauty products on an in-store kiosk for
instant makeup try-ons. Customers have the opportunity to test a
variety of beauty products in minutes, without the need for the
traditional makeup trials. Customers can look into the camera on
the kiosk to ‘try on’ a variety of different makeup from eye shadow
to lipstick in a host of shades, until she finds the right one.
These virtual mirrors are currently available at approximately 50
stores nationwide.
Macy’s is also testing a similar beauty feature on its mobile
app. The Virtual Makeover feature allows customers to virtually try
on featured lip products. The technology is easy to use and
customers have the ability to share their virtual makeup pictures
with friends and family for feedback. The AR Beauty initiative for
the Macy’s app is currently being tested with a select number of
Macy’s iOS users with future plans to expand AR functionality in
2019.
Beauty Playground
Macy’s is also leveraging technology behind the scenes that will
enable customers to have an exceptional experience.
In beauty, the company is employing the “Beauty Playground” to
provide beauty advisors with enhanced training. The Beauty
Playground is a tool that Macy’s beauty advisors use to learn more
about Macy’s product assortment, seek additional training resources
and also discover the latest beauty trends. The technology
showcases tutorial videos and information from brand partners and
popular influencers, as well as the tools to explore new techniques
on their own.
RFID
Macy’s continues to be an industry leader in radio-frequency
identification. RFID is a foundational technology driving store
processes and is a critical component in the evolution to provide
simplified tools for Macy’s colleagues. RFID unlocks the digital
potential in core business systems including inventory planning,
product availability and financial operations. Combined with other
technologies, RFID is a critical data source and improves the
in-store experience for customers and colleagues. The ongoing
adoption across the enterprise of RFID has allowed the company to
better fulfill out of stock merchandise, increasing product
availability and maximizing sales potential. It has also had a
meaningful impact on the fast and accurate replenishment of goods
on the selling floor via periodic scans to determine what
merchandise needs to be replenished from stock areas. This has been
most widely successful in high turnover, limited display
merchandise such as handbags, luggage and men’s furnishings. The
company is now testing hands free RFID data capture capabilities
including robotics, fixed infrastructure and other mobile device
solutions to further enhance the data collection that will have a
broad impact on the replenishment, ordering and quick availability
of product for customers.
LIST OF MACY’S VR STORES
Paramus Furniture NJ Dadeland FL Herald Square NY Pembroke
Furniture FL Springfield VA Annapolis MD Cherry Hill Furniture NJ
Carle Place Furniture NY Northshore MA Alderwood Furniture WA
Cherry Creek Furniture CO Boston (Downtown) MA Rte. 46 Furniture NJ
Washington Square Furniture OR South Shore Plaza MA Pleasanton
Furniture CA Northridge Fashion Center CA Cross County NY Santa Ana
Mainplace CA Route 22 Furniture Store NJ Victoria Gardens CA Fresno
Furniture CA Southglenn Furniture CO Park Meadows CO Thousand Oaks
CA Roseville Furniture CA Los Cerritos Center CA Northgate CA
Downtown La CA Mission Valley Home CA Summerlin NV Valley Fair CA
Del Amo Fashion Center CA Arrowhead Towne Center AZ Montebello Home
CA Chandler Fashion Center AZ Monterey Furniture CA Old Orchard IL
Castleton Square IN South Coast Plaza Home CA Southdale Furniture
MN Easton Town Center OH Somerset Collection MI Las Vegas Home NV
Tuttle Crossing Furniture OH South Hills Furniture PA Ross Park
Furniture PA Northpark Center TX Memorial City TX Stonebriar Centre
TX Lima OH Town Center Furniture GA Fayette KY
COMING SOON TO THE FOLLOWING LOCATIONS
Gwinnett Furniture GA Mall Of Georgia GA Summit OH Lenox Square GA
Ft Lauderdale Furniture FL Perimeter Furniture GA Aventura FL South
Dade Furniture FL Miami International FL Gandy Furniture FL Walnut
Creek Broadway Plaza CA Christiana DE Brooklyn (Downtown) NY San
Francisco Union Square CA Mall Of America MN Newport Center NJ
About Macy’s, Inc.
Macy’s, Inc. is one of the nation’s premier retailers. With
fiscal 2017 sales of $24.837 billion and approximately 130,000
employees, the company operates approximately 690 department stores
under the nameplates Macy’s and Bloomingdale’s, and more than 170
specialty stores that include Bloomingdale’s The Outlet,
Bluemercury, Macy’s Backstage and STORY. Macy’s, Inc. operates
stores in 44 states, the District of Columbia, Guam and Puerto
Rico, as well as macys.com, bloomingdales.com and bluemercury.com.
Bloomingdale’s stores in Dubai and Kuwait are operated by Al Tayer
Group LLC under license agreements. Macy’s, Inc. has corporate
offices in Cincinnati, Ohio, and New York, New York.
(NOTE: Additional information on Macy’s, Inc., including past
news releases, is available at (www.macysinc.com/pressroom)
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180917005774/en/
MediaRadina Russell,
646-429-7358radina.russell@macys.comorInvestorsMonica
Koehler, 513-579-7780investors@macys.com
Macys (NYSE:M)
Historical Stock Chart
From Apr 2024 to May 2024
Macys (NYSE:M)
Historical Stock Chart
From May 2023 to May 2024