Macy’s Presents The Edit curates the fall
season’s key trends and newest essentials as selected by Macy’s
team of fashion experts and trend setters
Get Ready for fall with bold prints, sharp silhouettes, luxe
fabrics, to-die-for accessories, and fierce makeup from Macy’s.
Beginning this month, Get Ready, Macy’s fall fashion campaign,
introduces a breathtaking assortment of styles that will elevate
our fearless shopper’s closet as well as her attitude. A curated
range of fashion-forward styles from innovative brands along with
gasp-worthy collections created for Macy’s by groundbreaking
designers combine to ensure our fashion warrior steps out to take
on her day in high style.
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View the full release here:
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Get ready for fall with amazing fashion
from Macy’s. Anna Sui x INC fringe dress, $219.50; available at
select Macy’s stores and on macys.com. (Photo: Business Wire)
“This fall is about confidence and stepping out ready to take on
the world,” said Cassandra Jones, senior vice president of Macy’s
fashion. “With a dazzling assortment of the best clothing,
accessories, and beauty products, Macy’s shoppers won’t just look
amazing in the carefully curated items we’ve assembled, but they
will feel extraordinarily self-assured each time they walk out the
door. Getting ready has never been this fun.”
Macy’s Presents The Edit takes the guesswork out of rocking the
season’s hottest trends. A mix of fashion ideas and inspiration,
The Edit is a collection of hand-selected items for our customers
by Macy’s Fashion Office. A group of style setters, the fashion
team travels the globe to find and distill cutting-edge style,
commission and collaborate with top designers on collections
created for Macy’s, and cull together the very best product from
the world’s runways and streets to refresh and transform the Macy’s
shopper’s wardrobe. Presented in trend statements encompassing a
variety of products for him, her and home, customers can also take
guidance from the It List, a detailed selection of products within
The Edit that are key for the season.
The Western trend gets a jolt of rock-and-roll for fall with
re-invented denim leading the charge. Patches, fringe, studding,
distressing, embroidery, and DIY mix to create declarative pieces
for a country meets punk aesthetic. Partnering with iconic denim
brand, Levi’s®, Macy’s is bringing this western vibrations movement
to fashion lovers through Levi’s® Limited, a special collection
created for Macy’s. Floral embroidery on jeans and denim jackets
epitomize California whimsy, and patched denim from head to toe
make a strong statement. The fringe series channels the Wild West
and includes black and white denim with boho trim that moves with
each stride. There’s also the studded range for instant rocker
edge. The limited-edition Pinnacle Trucker jacket in Stud Muffin is
the standout premium item — covered with thousands of shiny dome
studs, this collector’s piece is guaranteed to turn heads.
Offering an eccentric, glamorous take on western is legendary
designer Anna Sui, who has partnered with I.N.C International
Concepts to create a jaw-dropping collection for Macy’s this fall.
Known for her boundless creativity and unparalleled originality,
Anna has applied her penchant for mixing vintage styling and
of-the-moment obsessions to the Anna Sui x INC collection for a
range that is declarative, daring and loads of fun. Get ready to
spin, dance, kick, and hair-flip in wildly-printed dresses with
long fringe, eye-popping tops with feminine prairie accents,
vibrant floral-embroidered jackets, and sassy multi-hued miniskirts
and flare-legged pants. Crystal-studded and embellished cowboy
boots, mules, flats and handbags compliment magnificent chokers,
broaches and a bevy of fabulous jewelry. Additionally, Sui curated
a collection of her favorite pieces from I.N.C, aptly titled Anna
Loves INC, which will be available at Macy’s stores nationwide and
on macys.com this fall.
Architectural silhouettes, intricate details, luxe fabrics, and
sleek tailoring are the hallmarks of the modern muse trend. A
high-fashion aesthetic translates to reworked men’s-style shirting,
dramatic sleeves and minimalist designs rendered in rich colors and
lavish textiles. The sophistication of the look unveils the stoic
power and confidence of our heroine as she gets ready to tackle her
next challenge.
Championing this mood is contemporary designer Kobi Halperin who
has created a stunning collection for Macy’s, KOBI. The
limited-edition capsule radiates a European sensibility that
fosters a soignée approach to dressing. Elaborate lace adorns chic,
off-the-shoulder tops and elegantly cut blouses. Sweeping cape
sweaters, a statement shawl-collar coat, bell-sleeve jackets, and
expertly tailored blazers are rendered in luxurious fabrics to
magnificent effect. Skillfully draped dresses and a perfectly
fitted jumpsuit skim the body and accentuate the waist without
being overly body conscious for an easy elegance that is
head-turning in its subtlety. Beautifully tailored pants round out
the KOBI collection, and they receive the splendid treatments that
are the sui generis hallmarks of the line. The collection boasts a
rich color palette comprised of bordeaux, navy and black with pops
of periwinkle, white and a cerebral print that adds depth.
With statement-making fashion comes statement-making beauty.
This fall is about staying true to and celebrating yourself. Eye
shadow is dark and smudgy, but also bright and precise, while the
re-emergence of the strong red lip sees its counterpart in
beautifully minimalistic makeup that highlights a single feature.
With so many incredible trends, Macy’s makes it possible to try
them all with the Macy’s Beauty Box. For $15 a month, customers
will receive five deluxe beauty samples selected by Macy’s beauty
experts, plus a bonus sample and a $5 coupon to use in-store or on
macys.com on their next beauty purchase.
The trends and themes of the season will come to life in a
variety of Macy’s advertising launching this week. Get Ready, the
seasonal campaign, will debut a digital, 90-second commercial spot
produced by Macy’s and Figliulo & Partners, showcasing how a
cross-spectrum of women use fashion to equip themselves to take on
the world. The universal ritual of getting ready, trying on outfits
until you find the one that makes you feel amazing, is how fashion
empowers our everyday lives. Via digital, social, online, broadcast
and print advertising, our customers will be able to interact with
The Edit and the It List as our experts curate and style the
season’s hottest trends. From the perfect dress to the statement
coat, to the glittery clutch and daring shade of lipstick, the
Macy’s fashion warrior will be inspired as they get ready to take
on what fall brings.
Need help navigating all the fabulous offerings? In-store
customers can take advantage of MyStylist@Macy’s, the personal
shopping service that’s fun, fast and free. Shoppers on the go can
download our free, best-in-class mobile app allowing them to
interact with The Edit, take a pic of their favorite items featured
in Macy’s advertising, then go directly to purchase that product on
their mobile device; or visit macys.com/theEdit to learn more about
the trends, get inspiration and shop the curated assortments that
will let you take on the world in high style this fall.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. (NYSE:M) delivers fashion and affordable luxury to
customers at approximately 670 locations in 45 states,
the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $54
million each year, plus 180,000 hours of volunteer service, to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170906006348/en/
Macy’s Media RelationsOrlando Veras,
646-429-7450orlando.veras@macys.comorBilly Dumé,
646-429-7449billy.dume@macys.com
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