NEENAH, Wis., Aug. 20, 2021 /PRNewswire/
-- Huggies® and Meijer are partnering to
support NICU (Neonatal Intensive Care Unit) families in honor of
NICU Awareness Month in September, through Hand to
Hold®, a national nonprofit organization that provides
personalized care to NICU parents.
For every pack of Huggies Little Snugglers® or Little
Movers® diapers purchased through September 11, 2021 in store or at Meijer.com,
Huggies will donate $1 to Hand to
Hold, up to $50,000
total1.
"Huggies is dedicated to helping families navigate the unknowns
of babyhood, which can sometimes include the NICU," said Sarah
Inbau, Huggies North America Brand Manager and NICU parent. "We're
proud of be a national sponsor of Hand to Hold, and we're honored
to have Meijer help support NICU families across the country and
raise awareness of resources available for NICU families through
Hand to Hold."
One in seven babies born in the U.S. spends time in the
NICU2 and Huggies has a long legacy of supporting NICU
parents and their babies. Huggies partnered with NICU nurses and
parents to create a special line of diapers and wipes for NICU
babies and their incredibly delicate skin.
"As a family company, supporting families in our communities is
so important to us, especially during some of parenthood's most
challenging moments," said Matt
Campbell, Baby Consumables Buyer at Meijer. "We're pleased
to partner with Huggies on a shared mission to serve NICU
families."
With support from Huggies, earlier this year Hand to Hold
unveiled an innovative mobile app to provide critical emotional and
mental health support to NICU parents. Hand to Hold provides
personalized support before, during and after a NICU stay to help
ensure all NICU families thrive.
For more information on Hand to Hold, visit handtohold.org. To
learn more about Huggies, please visit our website, and follow
us @Huggies on Facebook, Instagram and Twitter.
About Huggies® Brand
For more than 40
years, Huggies has been helping parents provide love, care and
reassurance to their babies. From developing innovative, everyday
products for babies to partnering with NICU nurses to develop a
special diapers and wipes line for the most fragile babies, Huggies
is dedicated to helping ensure all babies get the care they need to
thrive. Huggies is proud to be the founding sponsor of the National
Diaper Bank Network, a nationwide nonprofit dedicated to
eliminating diaper need in America since 2011. Huggies is also the
national sponsor of nonprofit Hand to Hold, which provides
personalized support before, during and after NICU stays and infant
loss. For more information on product offerings or our
community efforts, please visit Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an
indispensable part of life for people in more than 175 countries.
Fueled by ingenuity, creativity, and an understanding of people's
most essential needs, we create products that help individuals
experience more of what's important to them. Our portfolio of
brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle,
Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve,
Plenitud, Sweety, Softex, Viva and WypAll, hold the No. 1 or No. 2
share position in 80 countries. We use sustainable practices that
support a healthy planet, build stronger communities, and ensure
our business thrives for decades to come. To keep up with the
latest news and to learn more about the company's nearly 150-year
history of innovation, visit kimberly-clark.com.
About Hand to Hold™
Hand to Hold is a national
nonprofit 501(c)(3) that provides personalized support before,
during and after a NICU stay to help ensure all NICU families
thrive. They envision a world where every NICU family has a trusted
Hand to Hold through their NICU journey and beyond. To learn more,
visit Hand to Hold.org
About Meijer:
Meijer is a Grand Rapids,
Mich.-based retailer that operates more than 257
supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and
family-operated company since 1934, Meijer pioneered the "one-stop
shopping" concept and has evolved through the years to include
expanded fresh produce and meat departments, as well as pharmacies,
comprehensive apparel departments, pet departments, garden centers,
toys and electronics. For additional information on Meijer, please
visit www.meijer.com. Follow Meijer on Twitter
at twitter.com/Meijer and twitter.com/MeijerPR or
become a fan at www.facebook.com/meijer.
1For every pack of Huggies Little
Snugglers® or Little Movers® diapers
purchased 8/15/2021 through 9/11/2021
in store or at Meijer.com, Huggies will donate $1 to Hand to Hold, up to $50,000 total.
2March of Dimes (2010). Special Care nursery
admissions. National Perinatal Information System/Quality Analytic
Services; Special Care Nursery Admissions
[KMB-B]
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SOURCE Kimberly-Clark Corporation