Škoda Appoints FCB as Global Agency of Record Led by London Office
April 04 2023 - 10:17AM
Škoda Global Marketing Communications has appointed FCB as
their new global creative lead agency partner following a four-way
pitch involving three other undisclosed agencies. The
account will commence from early April and will be run out of
the London office with a remit encompassing major product
launches and priorities for over 20 major markets.
The review process, which started last year, was handled by The
Observatory International (London) on behalf of Škoda Global
Marketing, and the new agency will transition with Škoda’s previous
agency, OptimistThjnk, until the end of June.
The Volkswagen Group-owned marque is investing in its brand to
compete with the upscale market, and the review follows the
development of its new brand platform. The new appointment impacts
Škoda’s global creative agency relationship only and does not
impact its media agency relationship or relationships with agencies
in regions or individual markets.
On appointing FCB, Meredith Kelly, Global Head of Marketing
Škoda Auto, stated, “With FCB we identified not
only first-class agency support but also a true long-term
business partner, and they exceeded our expectations throughout
every stage of this process. We are looking forward to getting
started.”
Katy Wright, CEO FCB Inferno, added, “We had a car-shaped hole
in our heart, and we are overjoyed to have filled it with such an
iconic auto brand. We look forward to working with the entire
global Škoda team in creating business-transforming work.”
“The opportunity to partner with Škoda is a dream come true for
everyone across FCB,” said Tyler Turnbull, Global CEO of FCB. "From
the first moment we spent together, we felt an incredible
connection across our companies given our challenger spirits,
passionate people and shared belief in the economic power of
creativity. Together, I’m confident that we can help build the
Škoda global business like never before.”
About Škoda Auto
› is successfully steering through the new
decade with the Next Level – Škoda Strategy 2030.›
aims to be one of the five best-selling brands in Europe by 2030
with an attractive line-up in the entry-level segments and
additional e-models.› is emerging as the leading
European brand in important growth markets such as India or North
Africa.› currently offers its customers twelve
passenger-car series: the Fabia, Rapid, Scala, Octavia and Superb
as well as the Kamiq, Karoq, Kodiaq, Enyaq iV, Enyaq Coupé iV,
Slavia and Kushaq.› delivered over 731,000
vehicles to customers around the world in
2022. › has been a member of the Volkswagen
Group for 30 years. The Volkswagen Group is one of the most
successful vehicle manufacturers in the
world. › independently manufactures and
develops not only vehicles but also components such as engines and
transmissions in association with the
Group. › operates at three sites in the Czech
Republic; has additional production capacity in China, Russia,
Slovakia and India primarily through Group partnerships, as well as
in Ukraine with a local partner. › employs
45,000 people globally and is active in over 100 markets.
About FCB
FCB (Foote, Cone & Belding) is a global, award-winning and
integrated marketing communications company with a heritage of
creativity and success dating from 1873. FCB Inferno, based
in London, work with a diverse mix of both local and global clients
to create ideas that drive business today and build brands of
tomorrow. Ideas that endure and are Never Finished.
Named Cannes Lions 2022 #2 Global Network, 2022 Ad Age A-List,
2022 Fast Company Most Innovative, Cannes Lions 2020/2021 Global
Network of the Year, Adweek 2020 Global Agency of the Year and the
#1 Global Network on The Good Report, FCB focuses on creating Never
Finished campaign ideas that have the power to transform brands,
businesses and communities. With more than 8,000 people in 109
operations in 80 countries, the company is part of the Interpublic
Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal
on Instagram and Twitter and FCB Global on Facebook and
LinkedIn.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/9088d3cb-3cf9-4b59-b917-7e78929ab39f
Kellie Gleason
kellie.gleason@fcb.com
Interpublic Group of Com... (NYSE:IPG)
Historical Stock Chart
From Aug 2024 to Sep 2024
Interpublic Group of Com... (NYSE:IPG)
Historical Stock Chart
From Sep 2023 to Sep 2024