MAGNA Hosts 3rd Annual Equity Upfront™ Focused on Maximizing for Optimal Outcomes
February 01 2023 - 10:43AM
Business Wire
Industry-Leading initiative continues to
provide opportunities for clients and agencies to engage with
diversely-owned media partners
MAGNA, the investment and intelligence company of IPG
Mediabrands, today announced its third annual Equity Upfront™ will
be taking place February 7 –9, 2023. The theme of this year’s event
is Maximizing for Optimal Outcomes, with a deepened focus on
spotlighting opportunities for clients and agencies that support
diversely-owned and targeted media partners.
The 2023 Equity Upfront™ will be a hybrid event, with days one
and two taking place in-person at New World Stages in New York
City, and day 3 being virtual-only. MAGNA is proud to be the first
player in the media industry to put action behind the desire to
raise visibility for diversely-owned and targeted media businesses.
The first of kind, the Equity Upfront™ was born in 2021 to identify
gaps in how our industry engages and collaborates with Black-owned
and targeted media and has since expanded to include presentations
from Asian American Pacific Islander, Hispanic and LGBTQIA+ media
companies. Participating partners in this year’s event include
Urban One, Cxmmunity, Group Black, Culture Brands, REVOLT, Canela
Media and more, with talent including the actress Sherri Shepherd,
rapper Ice Cube, basketball player Nancy Lieberman, Mayor Carmen
Yulín Cruz & Entrepreneur Darlingtina Tucker slated to take the
stage.
“The Equity Upfront™ is an initiative we are extremely proud of
at MAGNA. Not only does it bring a wealth of opportunity to our
clients, it’s also a huge step in the right direction as we seek to
address the equity gap across the media landscape,” said Dani
Benowitz, U.S. President, MAGNA.
“I am thrilled that MAGNA is supporting this critical mission to
create a more equitable media landscape and give diverse media
partners direct access to clients and agency leads,” said Cavel
Khan, Chief Commerce Officer at Group Black. “I am confident this
event will allow us all to be more tactically aligned moving into
2023.”
“At IPG Mediabrands we are focused on instituting practices that
drive equity and move the industry forward,” said Eileen Kiernan,
Global Chief Executive Officer, IPG Mediabrands. “To accomplish
this, we must ensure we are creating spaces that both enable equal
access for our media partners and help our clients reach more
diverse audiences. We take immense pride in owning this major
industry moment each year.”
About MAGNA
MAGNA is the leading global media investment and intelligence
company. Our trusted insights, proprietary trials offerings,
industry-leading negotiation and unparalleled consultative
solutions deliver an actionable marketplace advantage for our
clients and subscribers.
We are a team of experts driven by results, integrity and
inquisitiveness. We operate across five key competencies,
supporting clients and cross-functional teams through partnership,
education, accountability, connectivity and enablement. For more
information, please visit our website: https://magnaglobal.com/ and
follow us on LinkedIn and Twitter.
ABOUT IPG MEDIABRANDS:
IPG Mediabrands is the media and marketing solutions division of
Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47
billion in marketing investment globally on behalf of its clients
across its full-service agency networks UM, Initiative and Mediahub
and through its award-winning specialty business units Healix,
Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion
Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands
clients include many of the world’s most recognizable and iconic
brands from a broad portfolio of industry sectors including
automotive, personal finance, consumer product goods (CPG), pharma,
health and wellness, entertainment, financial services, energy,
toys and gaming, direct to consumer and e-commerce, retail,
hospitality, food and beverage, fashion and beauty. The company
employs more than 18,000 diverse marketing communication
professionals in more than 130 countries. Learn more at
www.ipgmediabrands.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230201005725/en/
Press: Isabelle Brenton SVP, Global Corporate Communications
Isabelle.Brenton@mbww.com
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