DETROIT, Dec. 7, 2016 /PRNewswire/
-- Commonwealth//McCann Detroit, McCann Worldgroup's globally
dedicated agency of record for Chevrolet, received top honors at
the 2016 10th annual D Show Awards, taking home Best of Show along
with 16 other wins. The D Show celebrates the best-of-the-best in
Detroit advertising; this year's
nearly 600 entries were judged by an independent panel of national
and international judges.
"We are incredibly honored to receive this recognition," said
Gary Pascoe, Chief Creative Officer,
North America,
Commonwealth//McCann. "This year's D Show competition was
especially fierce, making this hometown win even more meaningful
for our team."
The big winner of the evening was the agency's Prince Tribute
full-page print advertisement, which ran in several newspapers
across the U.S. after the legendary rock star's passing. Besides
Best of Show, the Prince Tribute also won "Best of" awards for
Print and Social Media. Commonwealth//McCann continued their
streak, winning Best of Innovative Media for their Chevrolet Malibu
Cinema work. Plus, they picked up multiple additional honors across
a range of categories for a broad cross-section of work done on
behalf of Chevrolet.
"This is a terrific achievement by our Chevrolet team," said
Harris Diamond, Chairman and CEO,
McCann Worldgroup. "The recognition
they've received across categories, from digital to print to TV, is
a testament to the great work our people do and the incredible
support we have from our Chevrolet client."
Over the past several years, Commonwealth//McCann's work on
behalf of Chevrolet has drawn awards attention from around the
globe, winning multiple Effie Awards and Cannes Lions as well as
earning numerous other international honors.
About Commonwealth//McCann
Commonwealth//McCann is an
award-winning advertising agency founded in 2012 as a division of
McCann Worldgroup. The agency is headquartered in Detroit, Michigan, and serves as the global
advertising agency of record for the General Motors Chevrolet
brand. Commonwealth//McCann employs more than 700 team members
spanning across 20 countries around the world with offices in
São Paulo, Mexico
City, Buenos Aires,
Dubai, Bogota, Toronto, Johannesburg, Quito, Bangkok, New
Delhi, Santiago and
Singapore.
About McCann Worldgroup
McCann Worldgroup, part of the
Interpublic Group (NYSE: IPG), is a leading global marketing
services company with 24,000 employees in more than 100 countries,
comprising McCann Erickson
(advertising), MRM//McCann (digital marketing/relationship
management), Momentum Worldwide (total brand experience), McCann
Health (professional/dtc communications), CRAFT (global adaptation
and production), UM (media management), Weber Shandwick (public
relations), FutureBrand (consulting/design), ChaseDesign (shopper
marketing) and PMK-BNC (entertainment/brand/popular culture).
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SOURCE McCann Worldgroup