CAMBRIDGE, Mass., April 21, 2021 /PRNewswire/ -- HubSpot, the
customer relationship management (CRM) platform for scaling
companies, is expanding its suite of tools with the launch of
Operations Hub. The new product is designed to transform the role
of operations professionals across the business world and empower
them to take center stage in helping their companies scale.
With Operations Hub, users can unify customer data in a
connected CRM platform, automate a host of time-consuming tasks,
maintain a clean database with ease, and ultimately, play an active
role in shaping their company's strategy. By working together out
of a shared system, operations teams also gain the ability to join
forces under a unified revenue operations strategy. This in turn
allows them to work together to proactively remove friction for
internal teams and customers alike.
"Operations teams are the unsung heroes of our industry," said
HubSpot's EVP of Revenue Operations Alison
Elworthy. "They carry the responsibility for managing the
systems, processes, and data that keep a scaling company running
every day. As such, they are the orchestrators of the customer
experience. Yet, most companies still treat operations as a
reactive function whose sole purpose is to fight fires. With the
launch of Operations Hub, we are not only bringing operations tools
to the heart of our CRM platform, we are bringing operations teams
to the forefront of the customer experience – where they belong.
After all, to deliver a unified customer experience at scale,
companies need to run better. And to run better, they need a
unified revenue operations team working together in a connected CRM
platform."
Aligning Teams, Accelerating Scale
Operations Hub joins CMS Hub, Marketing Hub, Sales Hub, and
Service Hub as part of the HubSpot CRM platform. With it, scaling
companies can:
- Adopt sophisticated data sync tools with ease, enabling
them to keep their business apps working in harmony without the
need for third-party integration tools. Operations Hub syncs data,
between applications like Microsoft Dynamics and Netsuite
bi-directionally, ensuring that customer data is always consistent
and up to date, even as a company adds more tools to its tech
stack.
- Adapt their processes to suit the ever-changing needs of
their customers. Operations Hub gives users the flexibility to
automate their business processes, from lead rotation and territory
management to post-sale handoffs and renewals. Using HubSpot
workflows, operations teams can build custom automation actions
using Javascript and run those actions through Amazon Web Services'
Lambda technology, creating efficiencies for internal teams and
friction-free experiences for customers.
- Align their teams around a centralized and consistent source
of truth on customer data. With out-of-the-box automation tools
in Operations Hub, users can create workflows that automatically
update key data points in their database. This allows them to equip
customer-facing teams with information that is accurate,
accessible, and always up to date.
- Scale with confidence. When HubSpot customers add
Operations Hub to the HubSpot CRM platform, they get increases to
their existing limits on lists, reports, and workflows, ensuring
that their tech stack scales in line with their rate of
growth.
Run Better With Revenue Operations
Research conducted by HubSpot found that over 60% of operations
professionals have to do duplicative work because of a lack of
alignment between teams. This issue stems from a long-standing
misconception of the role operations teams have to play in helping
companies scale. Traditionally, companies hire operations
professionals into separate functional departments and task them
with fixing issues when they arise. Over time, this approach leaves
operations teams stuck in silos, deeply misaligned, and overwhelmed
by reactive tasks.
But when operations professionals work together as a unified
revenue operations team and are equipped with the tools available
in Operations Hub, they are transformed from reactive fire-fighters
into proactive friction-fighters. They gain the insights,
alignment, and autonomy needed to break down silos, build
innovative strategies, and ultimately, help their companies run
better.
"We use programmable automation to streamline our business
processes, connect HubSpot to all our apps, and enrich our CRM with
valuable third-party data," said CEO of Handled, Seth Waite. "It gives us the ultimate
flexibility, saving us time, improving efficiency, and, ultimately,
enabling us to maintain a remarkable customer experience as we
grow."
Operations Hub is available in Free, Starter, and Professional
versions. Companies can take advantage of the range of products in
HubSpot's CRM platform, including Operations Hub, by signing up for
HubSpot's CRM Suite.
To learn more about Operations Hub, please visit
www.hubspot.com/products/operations.
About HubSpot
HubSpot (NYSE: HUBS) is a leading
customer relationship management (CRM) platform that provides
software and support to help companies grow better. The platform
includes marketing, sales, service, operations, and website
management products that start free and scale to meet our
customers' needs at any stage of growth. Today, more than
100,000 customers across more than 120 countries use HubSpot's
powerful and easy-to-use tools and integrations to attract, engage,
and delight customers.
Named Glassdoor's #4 Best Place to Work in 2021, HubSpot has
been recognized for its award-winning culture by Great Place to
Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot
was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company's
thousands of employees work across the globe in HubSpot offices and
remotely.
Learn more at www.hubspot.com.
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SOURCE HubSpot