Hilton Introduces ‘Meet with Purpose’ to Inspire Sustainable, Healthy Choices for Events
January 20 2015 - 8:00AM
Business Wire
Hospitality leader delivers simple solutions
for planning responsible events
Hilton Worldwide (NYSE: HLT) today announced Meet with Purpose,
a concept designed to make it easier for meeting professionals to
reduce waste and incorporate health and wellness into meetings and
events.
Meet with Purpose provides meeting professionals with
sustainable choices to incorporate into events that not only
enhance the experiences of attendees, but also align with many
customers’ corporate responsibility goals.
Inspired by Hilton’s corporate responsibility strategy, Travel
with Purpose, Hilton gathered feedback from customers and sales
Team Members to identify the most pressing sustainability issues
for meetings and events. To meet these needs, Hilton created Meet
with Purpose, supported by two focus areas:
- Mindful Eating encourages
meeting professionals to reexamine event dining to minimize food
waste and encourage healthy choices. Hilton offers solutions such
as portion control, sourcing locally, pre-plating salads and
establishing central water stations with reusable containers.
- Mindful Meeting inspires meeting
professionals to host more sustainable events by considering
practices that are less resource-intensive. The solutions range
from using paperless registration and placing notepads in a central
location to turning off climate control when a meeting room isn’t
in use.
When put into practice, Meet with Purpose can have a large
impact on an event. As examples:
- Last September, Hilton San Francisco
Union Square hosted an event that typically draws approximately
60,000 attendees. Hilton’s team helped the company recycle 66,858
pounds of waste material, source approximately 30 percent of energy
from renewable sources and contribute more than 1.3 tons of food
donations.
- Additionally, Hilton Chicago has a
robust recycling and composting program, efficient water systems
and partners with local farms to source food locally in addition to
growing their own vegetables on a rooftop garden. The hotel works
with customers to incorporate these practices into meetings and
events hosted at the hotel to add value to the event for attendees
and the host company.
“Today’s meeting attendees seek greater meaning in their event
experiences and expect event planners to consider the broader
implications of the meeting itself,” explains Lesley Brasesco,
Hilton Worldwide’s managing director of sales effectiveness for the
Americas. “Meet with Purpose offers meeting professionals a menu of
options that make it easy to incorporate sustainable, impactful and
healthy choices that deliver on the broader corporate
responsibility commitments of our customers and Hilton.”
Hilton’s Meet with Purpose serves as a guide to help hotels
enrich their meetings and events offerings with responsible
practices. More information on Meet with Purpose can be found on
http://connectplusathiltonworldwide.com.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality
company, spanning the lodging sector from luxury and full-service
hotels and resorts to extended-stay suites and focused-service
hotels. For 95 years, Hilton Worldwide has been dedicated to
continuing its tradition of providing exceptional guest
experiences. The company's portfolio of 12 world-class global
brands is comprised of more than 4,250 managed, franchised, owned
and leased hotels and timeshare properties, with more than 700,000
rooms in 93 countries and territories, including Hilton Hotels
& Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels
& Resorts, Canopy by Hilton, Curio - A Collection by Hilton,
DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn,
Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton
and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton HHonors®. Visit
news.hiltonworldwide.com more information and connect with Hilton
Worldwide at www.facebook.com/hiltonworldwide,
www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide,
www.flickr.com/hiltonworldwide and
www.linkedin.com/company/hilton-worldwide.
Colleen HartHilton Worldwide(703) 883
6616colleen.hart@hilton.comnews.hiltonworldwide.com
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