Harley-Davidson Announces First Chief Electric Vehicle Officer
March 10 2021 - 9:13AM
Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) today
announces the appointment of Ryan Morrissey as Chief Electric
Vehicle Officer (CEVO).
Effective April 1, Morrissey will join Harley-Davidson with over
two decades of experience in disruptive technologies and the
development of new business ventures. As a consultant at Bain &
Company, he served most recently as a Senior Partner and head of
the Automotive & Mobility practice in the Americas. In this
role, he led the development of growth, adjacency and M&A
strategies for OEMs, tech providers, and retailers specific to the
long-range transition to electric vehicles and autonomous fleets.
He has worked extensively with leading global OEMs in powersports,
heavy equipment and automotive on developing digital channels, EV
product strategy and software-based services. As part of Bain's
work with financial investors, he has advised many leading
investment firms on acquisitions in mobility.
Morrissey began his career at Lutron Electronics, as the U.S.
sales lead for their first generation of software-based control
systems for energy management. He holds a Bachelor of Science
degree in Mechanical Engineering from Lafayette College and an MBA
from the MIT Sloan School of Management.
“Ryan has extensive experience with leading OEMs, working on
building businesses to develop, commercialize and support electric
vehicles. I'm excited to have him join the team to help us lead in
electric,” said Jochen Zeitz, chairman, president and CEO,
Harley-Davidson. “As we announced in February as part of The
Hardwire, we’ll be talking more about our electric strategy later
in the year.”
Harley-Davidson recently unveiled The Hardwire, its 2021-2025
strategic plan, with a dedicated focus on electric, targeting
long-term profitable growth and shareholder value and aiming to
enhance its position as the most desirable motorcycle brand in the
world.
Company BackgroundHarley-Davidson, Inc. is
the parent company of Harley-Davidson Motor
Company and Harley-Davidson Financial Services. Our
vision: Building our legend and leading our industry through
innovation, evolution and emotion. Our mission: More than building
machines, we stand for the timeless pursuit of adventure. Freedom
for the soul. Our ambition is to maintain our place as the most
desirable motorcycle brand in the world. Since 1903,
Harley-Davidson has defined motorcycle culture by delivering a
motorcycle lifestyle with distinctive and customizable motorcycles,
experiences, motorcycle accessories, riding gear and
apparel. Harley-Davidson Financial Services provides
financing, insurance and other programs to help get riders on the
road. www.harley-davidson.com.
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Media Contact:Jenni
Coatsjenni.coats@Harley-Davidson.com414.343.7902
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