MISSISSAUGA, ON, Jan. 16,
2024 /CNW/ - Advil is helping Canadians who love
to game, play at their best with Advil Head Settings – a
series of genre-based guidelines that empower gamers of all levels
to fine-tune their in-game PC settings, effectively reducing the
onscreen stimulation that can lead to headaches. Designed for
gaming genres with the most on-screen action and stimuli, Advil
Head Settings cover First-Person Perspective, Action RPGs, Third
Person Perspective, MOBAs (Multiplayer Online Battle Arena),
Role-Playing Games, Sports, and Racing.
Partnering with Dr. Séamas Weech, a cognitive scientist
and professional gamer @mtashed (Michael
Tash), Advil Head Settings was developed to educate and help
the gaming community to play the games they want to play at peak
performance. Using the response data from a qualitative study
and findings from neuroscience literature conducted by Dr. Séamas
Weech, Advil Head Settings showcase the customized settings
combinations that directly target visual triggers for headaches,
with a noticeable reduction in triggers that can impact
headaches.
"For over a decade I've been exploring the intricate
interactions between the brain and body in complex sensory
contexts and the advancement of on-screen action and
stimulus in video games is mind-blowing." said Dr. Séamas Weech,
PhD. "Advil Head Settings offers the gaming community the
opportunity to customize their visual experience, with a reduction
in the stimuli that can lead to headaches."
"As a leading pain relief brand, we recognize that gaming
headaches can be the invisible enemy." said Amrita Maharajh,
Senior Brand Manager, Advil Canada. "The introduction of
Advil Head Settings underscores our commitment to enhancing the
gaming experience for players of all levels. Taking care of your
well-being while gaming is just as crucial as mastering your
skills. With Advil Head Settings, we're not just helping to reduce
gaming headache triggers; we're empowering gamers to customize
their performance, comfortably."
Visit https://www.advil.ca/head-settings to
access Advil Head Settings and get playing the games you want to
play at your best.
About Haleon
Haleon (LSE: HLN) is a global leader in consumer health, with
brands trusted by millions of consumers globally. The group employs
over 22,000 people across 170 markets, who are united by Haleon's
purpose - to deliver better everyday health with humanity. Haleon's
product portfolio spans five major categories - Oral Health,
Pain Relief, Respiratory Health, Digestive Health and
Other, and Vitamins, Minerals and Supplements (VMS). Its
long-standing brands - such as Advil, Sensodyne, Voltaren,
NeoCitran, Otrivin, Polident, and Centrum - are built on trusted
science, innovation and deep human understanding.
SOURCE Advil Canada