Generac Holdings Inc. (NYSE: GNRC), a leading designer and manufacturer of backup power generation products, today reported financial results for its second quarter ended June 30, 2010.

Second Quarter 2010 Highlights

--  Net income increased year-over-year by 16.7% to $12.8 million as
    compared to $11.0 million for the second quarter of 2009; adjusted net
    income increased 28.9% to $26.1 million from $20.3 million in the
    second quarter of 2009.
--  Cash flow from operations improved over 36% year-over-year, from
    $20.7 million to $28.2 million during the second quarter 2010.
--  Net sales of $140.5 million decreased 6.1% compared to $149.6 million
    in the second quarter of 2009.
--  Adjusted EBITDA of $36.0 million compared to $40.0 million in the
    second quarter of 2009.
--  Diluted net income per common share was $0.19 per share; adjusted
    diluted net income per common share was $0.39 per share, both of which
    include $0.03 per share of share based compensation expense.

"During the second quarter of 2010, we generated strong earnings growth and cash flows from our operations. While our overall top-line sales results have been challenged by difficult prior year residential market comparisons and ongoing softness in our industrial markets, our year-over-year sales decline has improved for three consecutive quarters. We continue to make the necessary investments in growth initiatives that leverage our technology, distribution and leading market position which will drive growth as market conditions improve." said Aaron Jagdfeld, Chief Executive Officer of Generac.

Residential product sales of $87.9 million decreased 3.3% in the second quarter 2010 from $90.9 million in the second quarter last year. This year-over-year decline was driven by the continued weakness in residential investment coupled with a reduced benefit from power outages. This sales decline was offset by the Company's initiatives to expand product offerings, increase distribution and increase awareness for its products.

Industrial and commercial product sales of $43.3 million in the second quarter decreased 15.7% from $51.4 million for the comparable period in 2009. This decrease was driven by continued weakness in U.S. non-residential construction activity and declines in sales to industrial and commercial national account customers. Despite this decline, we did see sequential growth for these products from the first quarter of 2010, indicating improved activity in this market.

Gross profit margin was 39.0% for the second quarter of 2010, holding relatively steady from first quarter 2010 gross margin of 39.3% and down from prior year second quarter gross margin of 40.2%. Year-over-year gross margins declined 1.2% as a result of a shift in residential sales to lower kilowatt products and an increase in commodity prices versus prior year.

Operating expenses for the second quarter of 2010 increased 1.4% to $35.9 million compared to $35.4 million in second quarter of 2009. On a year-over-year basis, the Company increased its investments in engineering and product development and incurred increased administrative costs following its initial public offering. Additionally, the Company recorded $1.7 million of share based compensation expense during the second quarter of 2010 to account for the time based vesting of stock options, restricted stock and other stock awards issued in connection with Generac's initial public offering. These increases were partially offset by reduced variable operating expenses due to lower sales volumes.

OUTLOOK

Mr. Jagdfeld concluded, "As we enter the second half of 2010, we continue to be cautious about the near-term economic environment. Given recent positive trends in our industrial and commercial markets and assuming normalized power outage activity through the balance of the year, we are optimistic about our second half financial results. Further, we expect to generate significant cash flows from operations throughout 2010, allowing us to actively pursue our strategic growth initiatives. Longer term, we remain confident that we will benefit from our focus on increasing the awareness, availability and affordability of stand-by power as market conditions improve."

Conference Call and Webcast

Generac management will hold a conference call at 10:00am EDT on Friday, August 6, 2010 to discuss highlights of this earnings release. The conference call can be accessed by dialing (866) 788-0547 (domestic) or +1 (857) 350-1685 (international) and entering passcode 48354618.

The conference call will also be webcast simultaneously on Generac's website (http://www.generac.com), under the Investor Relations link.

The webcast is also being distributed through the Thomson Reuters StreetEvents Network. Individual investors can listen to the call at http://www.earnings.com, Thomson Reuters' individual investor portal, powered by StreetEvents. Institutional investors can access the call via StreetEvents (http://www.streetevents.com), a password-protected event management site.

Following the live webcast, a replay will be available on the Company's web site. A telephonic replay will also be available three hours after the call and can be accessed by dialing (888) 286-8010 (domestic) or +1 (617) 801-6888 (international) and entering passcode 53803371. The telephonic replay will be available for 30 days.

Generac company news is available 24 hours a day, on-line at: http://www.generac.com.

About Generac

Since 1959, Generac has been a leading designer and manufacturer of a wide range of backup power generation products serving residential, light commercial and industrial markets. Generac's power systems range in output from 800 watts to 9 megawatts and are available through a broad network of independent dealers, retailers and wholesalers.

Forward-looking Information

Certain statements contained in this news release, as well as other information provided from time to time by Generac Holdings Inc. or its employees, may contain forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in the forward looking statements. Forward-looking statements give Generac's current expectations and projections relating to the Company's financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "confident," "may," "should," "can have," "likely," "future" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.

Any such forward looking statements are not guarantees of performance or results, and involve risks, uncertainties (some of which are beyond the Company's control) and assumptions. Although Generac believes any forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect Generac's actual financial results and cause them to differ materially from those anticipated in any forward-looking statements, including:

--  demand for Generac products;
--  frequency of major power outages;
--  availability of raw materials and key components used in producing
    Generac products;
--  competitive factors in the industry in which Generac operates;
--  Generac's dependence on its distribution network;
--  Generac's ability to invest in, develop or adapt to changing
    technologies and manufacturing techniques;
--  Generac's ability to adjust to operating as a public company
--  loss of key management and employees;
--  increase in liability claims; and
--  changes in environmental, health and safety laws and regulations.

Should one or more of these risks or uncertainties materialize, Generac's actual results may vary in material respects from those projected in any forward-looking statements. A detailed discussion of these and other factors that may affect future results is contained in Generac's filings with the Securities and Exchange Commission, or SEC.

Any forward-looking statement made by Generac in this press release speaks only as of the date on which it is made. Generac undertakes no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Reconciliations to GAAP Financial Metrics

Adjusted EBITDA

To supplement the Company's condensed consolidated financial statements presented in accordance with US GAAP, Generac provides a summary to show the computation of Adjusted EBITDA, taking into account certain charges that were taken during the periods presented. The computation of Adjusted EBITDA is based on the definition of EBITDA contained in Generac's credit agreement, dated as of November 10, 2006.

Adjusted Net Income

To further supplement Generac's condensed consolidated financial statements presented in accordance with US GAAP, the Company provides a summary to show the computation of Adjusted net income (loss). Adjusted net income (loss) is defined as Net income (loss) before provision (benefit) for income taxes adjusted for the following items: cash income tax expense (benefit), amortization of intangible assets, amortization of deferred loan costs related to the Company's debt, intangible impairment charges, and non-cash gains.

The presentation of this additional information is not meant to be considered in isolation of, or as a substitute for, results prepared in accordance with US GAAP. Please see our SEC filings for additional discussion of the basis for Generac's reporting of Non-GAAP financial measures.

                          Generac Holdings Inc.
              Condensed Consolidated Statements of Operations
          (Dollars in Thousands, Except Share and Per Share Data)
                                (Unaudited)

                              Three Months Ended       Six Months Ended
                                   June 30,                June 30,
                               2010        2009        2010        2009
                            ----------  ----------  ----------  ----------


Net sales                   $  140,455  $  149,577  $  271,173  $  290,023
Costs of goods sold             85,710      89,389     165,010     182,308
                            ----------  ----------  ----------  ----------
Gross profit                    54,745      60,188     106,163     107,715

Operating expenses:
  Selling and service           13,809      15,853      28,121      30,243
  Research and development       3,482       2,625       7,204       5,237
  General and administrative     5,679       3,970      10,838       7,867
  Amortization of
   intangibles                  12,921      12,954      25,682      25,766
                            ----------  ----------  ----------  ----------
Total operating expenses        35,891      35,402      71,845      69,113
                            ----------  ----------  ----------  ----------
Income from operations          18,854      24,786      34,318      38,602

Other (expense) income:
  Interest expense              (5,720)    (18,482)    (14,212)    (36,448)
  Investment income                 36         694         110       1,960
  Gain on extinguishment of
   debt                              -       4,414           -      13,510
  Write-off of deferred
   financing costs related
   to debt extinguishment            -           -      (4,180)          -
  Other, net                      (259)       (308)       (575)       (621)
                            ----------  ----------  ----------  ----------
Total other expense, net        (5,943)    (13,682)    (18,857)    (21,599)
                            ----------  ----------  ----------  ----------

Income before provision for
 income taxes                   12,911      11,104      15,461      17,003
Provision for income taxes          77         107         159         212
                            ----------  ----------  ----------  ----------
Net income                      12,834      10,997      15,302      16,791

Preferential distribution
 to:
  Series A preferred
   stockholders                      -      (3,320)     (2,042)     (6,112)
  Class B common
   stockholders                      -     (24,731)    (12,133)    (48,859)
Beneficial conversion - see
 note 1                              -           -    (140,690)          -
                            ----------  ----------  ----------  ----------
Net income (loss)
 attributable to common
 stockholders (formerly
 Class A common
 stockholders)              $   12,834  $  (17,054) $ (139,563) $  (38,180)
                            ==========  ==========  ==========  ==========

Net income (loss) per
 common share - basic (2):
  Common stock (formerly
   Class A common stock)    $     0.19  $   (9,824) $    (2.71) $  (21,993)
  Class B common stock             n/a  $    1,030  $    2,230  $    2,034

Net income (loss) per
 common share - diluted
 (2):
  Common stock (formerly
   Class A common stock)    $     0.19  $   (9,824) $    (2.71) $  (21,993)
  Class B common stock             n/a  $    1,030  $    2,230  $    2,034

Weighted average common
 shares outstanding - basic
 (2):
  Common stock (formerly
   Class A common stock)    67,093,250       1,736  51,507,358       1,736
  Class B common stock             n/a      24,018       5,440      24,018

Weighted average common
 shares outstanding -
 diluted (2):
  Common stock (formerly
   Class A common stock)    67,200,565       1,736  51,507,358       1,736
  Class B common stock             n/a      24,018       5,440      24,018

(1) Beneficial conversion feature related to Class B common stock and
    Series A preferred stock was reflected during the first quarter as a
    result of Generac's corporate reorganization and IPO. See discussion of
    Generac's equity structure and corporate reorganization in the 2009
    Annual Report on Form 10-K for the fiscal year ended December 31, 2009.

(2) 2010 Net income (loss) per common share and weighted average common
    shares outstanding reflect the corporate reorganization and IPO that
    occurred on February 10, 2010. The share structure prior to
    February 10, 2010 has been retroactively restated to only reflect the
    reverse stock split that occurred with the corporate reorganization.




                          Generac Holdings Inc.
                  Condensed Consolidated Balance Sheets
          (Dollars in Thousands, Except Share and Per Share Data)

                                                  June 30,    December 31,
                                                    2010          2009
                                                ------------  ------------
                                                (Unaudited)
                 Assets
Current assets:
  Cash and cash equivalents                     $     93,109  $    161,307
  Accounts and notes receivable, less
   allowance for doubtful accounts                    68,410        54,130
  Inventories                                        111,436       123,700
  Prepaid expenses and other assets                    3,412         5,880
                                                ------------  ------------
Total current assets                                 276,367       345,017

Property and equipment, net                           72,580        73,374

Customer lists, net                                  115,700       134,674
Patents, net                                          88,875        92,753
Other intangible assets, net                           7,121         7,791
Deferred financing costs, net                          7,589        13,070
Trade names                                          142,247       144,407
Goodwill                                             525,875       525,875
Other assets                                              73           282
                                                ------------  ------------
Total assets                                    $  1,236,427  $  1,337,243
                                                ============  ============

        Liabilities and stockholders' equity
Current liabilities:
  Accounts payable                              $     42,985  $     33,639
  Accrued wages and employee benefits                  6,041         6,930
  Other accrued liabilities                           36,948        52,326
  Current portion of long-term debt                        -        39,076
                                                ------------  ------------
Total current liabilities                             85,974       131,971

Long-term debt                                       731,422     1,052,463
Other long-term liabilities                           20,829        17,418
                                                ------------  ------------
Total liabilities                                    838,225     1,201,852

Class B convertible voting common stock, par
 value $0.01, 110,000 shares authorized, 0 and
 24,018 shares issued at June 30, 2010 and
 December 31, 2009, respectively                           -       765,096
Series A convertible non-voting preferred stock,
 par value $0.01, 30,000 shares authorized,
 0 and 11,311 shares issued at June 30, 2010
 and December 31, 2009, respectively                       -       113,109

Stockholders' equity (deficit):
  Common stock (formerly Class A common stock),
   par value $0.01, 500,000,000 shares
   authorized, 67,522,102 and 1,617 shares
   issued at June 30, 2010 and December 31, 2009,
   respectively                                          675             -
  Additional paid-in capital                       1,130,514         2,394
  Excess purchase price over predecessor basis      (202,116)     (202,116)
  Accumulated deficit                               (523,269)     (538,571)
  Accumulated other comprehensive loss                (7,602)       (4,492)
  Stockholder notes receivable                             -           (29)
                                                ------------  ------------
Total stockholders' equity (deficit)                 398,202      (742,814)

                                                ------------  ------------
Total liabilities and stockholders' equity      $  1,236,427  $  1,337,243
                                                ============  ============




                          Generac Holdings Inc.
              Condensed Consolidated Statements of Cash Flows
                          (Dollars in Thousands)
                               (Unaudited)

                                                         Six Months Ended
                                                             June 30,
                                                          2010      2009
                                                        --------  --------

Operating activities
Net income                                              $ 15,302  $ 16,791
Adjustment to reconcile net income to net cash
 provided by operating activities:
  Depreciation                                             3,829     3,855
  Amortization                                            25,682    25,766
  Gain on extinguishment of debt                               -   (13,510)
  Write-off of deferred financing costs related
  to debt extinguishment                                   4,180         -
  Amortization of deferred finance costs                   1,301     1,710
  Amortization of unrealized loss on interest rate
   swaps                                                       -    12,930
  Provision for losses on accounts receivable                (69)       31
  Loss on disposal of property and equipment                   -        59
  Share-based compensation expense                         2,959        19
  Net changes in operating assets and liabilities:
    Accounts receivable                                  (14,211)    2,450
    Inventories                                           12,264     5,012
    Other assets                                           1,999     1,155
    Accounts payable                                       9,346    (8,124)
    Accrued wages and employee benefits                     (860)      526
    Other accrued liabilities                            (15,077)  (27,849)
                                                        --------  --------
Net cash provided by operating activities                 46,645    20,821

Investing activities
Proceeds from sale of property and equipment                   -        56
Expenditures for property and equipment                   (3,035)   (1,885)
Collections on receivable notes                                -       105
                                                        --------  --------
Net cash used in investing activities                     (3,035)   (1,724)

Financing activities
Proceeds from issuance of common stock                   248,309         -
Payment of long-term debt                               (360,117)   (9,500)
                                                        --------  --------
Net cash used in financing activities                   (111,808)   (9,500)
                                                        --------  --------

Net (decrease) increase in cash and cash equivalents     (68,198)    9,597
Cash and cash equivalents at beginning of period         161,307    81,229
                                                        --------  --------
Cash and cash equivalents at end of period              $ 93,109  $ 90,826
                                                        ========  ========

Supplemental disclosure of noncash financing and
 investing activities
Contributions of capital related to debt extinguishment $      -  $ 13,989




                          Generac Holdings Inc.
                         Reconciliation Schedules
                          (Dollars in Thousands)

Net income to Adjusted
 EBITDA reconciliation     Three months ended         Six months ended
                                June 30,                  June 30,
                        ------------------------  ------------------------
                            2010         2009         2010         2009
                        (unaudited)  (unaudited)  (unaudited)  (unaudited)

Net income              $    12,834  $    10,997  $    15,302  $    16,791
Interest expense              5,720       18,482       14,212       36,448
Depreciation and
 amortization                14,859       14,894       29,511       29,621
Income taxes provision           77          107          159          212
Non-cash impairment and
 other charges (1)              415         (169)         564       (1,366)
Non-cash share based
 compensation expense
 (2)                          1,713            -        2,959            -
Write-off of deferred
 financing costs
 related to debt
 extinguishment                   -            -        4,180            -
Transaction costs and
 credit facility fees           305          311          667          710
Non-cash gains                    -       (4,414)           -      (13,510)
Business optimization
 expenses                         -            -          108            -
Sponsor fees                      -          125           56          250
Letter of credit fees            19           (2)          21           23
Other state franchise
 taxes                           35           27           96           54
Holding company
 interest income                (19)        (317)         (45)        (317)
                        -----------  -----------  -----------  -----------

Adjusted EBITDA         $    35,958  $    40,041  $    67,790  $    68,916
                        ===========  ===========  ===========  ===========

(1) Includes losses on disposals of assets and unrealized losses / (gains)
    on commodity contracts.  A full description of these and the other
    reconciliation adjustments contained in these schedules is included in
    Generac's SEC filings.

(2) Second quarter 2010 includes $1.7 million of share based compensation
    expense to account for the time based vesting of stock options,
    restricted stock and other stock awards issued in connection with
    Generac's initial public offering.




Net income to
 Non-GAAP
 adjusted net
 income
 reconciliation Three months ended June 30,     Six months ended June 30,
                ----------------------------  ----------------------------
                    2010             2009         2010             2009
                (unaudited)      (unaudited)  (unaudited)      (unaudited)

Net income      $    12,834      $    10,997  $    15,302      $    16,791
Provision for
 income taxes            77              107          159              212
                -----------      -----------  -----------      -----------
Income before
 provision for
 income taxes        12,911           11,104       15,461           17,003
Amortization of
 intangible
 assets              12,921           12,954       25,682           25,766
Amortization of
 deferred loan
 costs                  562              854        1,301            1,710
Write-off of
 deferred
 financing
 costs related
 to debt
 extinguishment           -                -        4,180                -
Non-cash gains            -           (4,414)           -          (13,510)
                -----------      -----------  -----------      -----------
Adjusted net
 income before
 provision for
 income
 taxes               26,394           20,498       46,624           30,969

Cash income tax
 expense               (263)            (230)        (373)            (363)
                -----------      -----------  -----------      -----------

Non-GAAP
 adjusted net
 income         $    26,131 (2)  $    20,268  $    46,251 (2)  $    30,606
                ===========      ===========  ===========      ===========

Adjusted net
 income per
 common share -
 diluted (3):          0.39              n/m          n/m              n/m

Weighted
 average common
 shares
 outstanding -
 diluted (3):    67,200,565              n/m          n/m              n/m

(3) pre-IPO share and per share data is not meaningful due to the corporate
    reorganization which occurred during the first quarter of 2010.

York Ragen CFO Generac Holdings, Inc. Phone: (262) 506-6064 E-mail: investorrelations@generac.com

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