Athleta Introduces New Experiential Fitness Series, Move with Athleta, and Takes Over NYC with Launch Events on November 16
November 09 2023 - 9:00AM
Business Wire
Appearances from fitness influencers Melissa
Wood Tepperberg and Hannah Douglass and Olympian and
Power of She Collective Member Mariah Bell
Athleta, a Gap Inc. brand (NYSE: GPS), today announced its new
experiential fitness series, Move with Athleta, inviting women to
sweat, connect and celebrate the Power of She. The new series
launches November 16 in NYC and will continue with stops in cities
across North America in 2024, including Los Angeles, Miami, Boston
and San Francisco.
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Introducing Move with Athleta, a new
experiential fitness series inviting women to sweat, connect and
celebrate the Power of She. (Photo: Business Wire)
The series is rooted in Athleta’s mission to empower, build
confidence, strength and wellbeing through movement. Since the
brand’s inception in 1998, community has been core to that mission,
and the launch of the Move with Athleta series reflects the brand’s
commitment to building a community of confident women and
girls.
Each curated experience in the Move with Athleta event will
feature co-branded giveaways, special appearances from Power of She
Collective partners, celebrity fitness influencers and other
special guests, along with unique product offerings that bring
Athleta’s performance DNA to life from coast to coast.
“Athleta is entering a new era and bringing exciting new
product, innovation and community experiences to our customers
across North America,” said Chris Blakeslee, president and CEO of
Athleta. “Our customer is at the center of everything we do, and as
we underscore Athleta’s position at the intersection of style,
fitness and wellness, we’re proud to launch the Move with Athleta
series to inspire all facets of her active lifestyle.”
Move with Athleta kicks off on Thursday, Nov. 16, with immersive
brand experiences across iconic New York City destinations,
including the High Line, Wollman Rink and the Soho Shopping
District. The following events are open to the public:
Recharge & Reset in Athleta Square |
The High Line | 8 a.m. to 5 p.m. EST Athleta will transform the
High Line into a one-of-a-kind space that brings the brand’s
creative filters—nature, modern beauty, movement and innovation—to
life in “Athleta Square,” a space for women of all ages to relax
and rejuvenate with live music, guided affirmation activities,
giveaways and more.
As a retail extension of the Move with
Athleta launch, the brand is offering the first 1,000 Athleta
Square visitors a “Stash Pass” to redeem at the brand’s Flat Iron
and Soho locations for a complimentary pair of Athleta's
bestselling Salutation Stash Tights.*
Move with Athleta Stage Series | Virtual
Option Available | 2 p.m. EST The brand will also host a series
of three private classes with celebrity fitness and wellbeing
influencers who share Athleta’s mission to empower women through
movement.
- Melissa Wood Tepperberg, Meditation Teacher, Certified
Yoga & Pilates Instructor, and Founder of Melissa Wood Health
and the Move with Heart Podcast. Melissa’s 30-minute full-body flow
class will be available to stream on Athleta.com/move on Thursday
afternoon.
- Parvati Shallow, Breathwork Teacher, Certified Yoga
Instructor and Survivor winner.
- Hannah Douglass, Professional Dancer and Renaissance
Tour Dancer, and Lisa Sainvil, Professional Dancer and
Renaissance Tour Dancer
Wollman Rink Athleta Takeover | 6:00-8:00
p.m. EST The Move with Athleta series launch will close with an
exclusive performance by the Ice Theatre of New York, followed by
an inspiring routine by Olympian and Power of She Collective Member
Mariah Bell. After the show, attendees are invited to join
Mariah on the ice for a free skate or warm up with complimentary
hot beverages.
In honor of the Move with Athleta launch, Athleta is also making
a $10,000 donation to Figure Skating in Harlem from its impact
platform, The Power of She Fund**. The Power of She Fund supports
organizations aligned with Athleta’s mission to ignite a community
of active, confident women and girls to realize their true
potential. Figure Skating in Harlem is the only organization for
girls of color that combines the power of education with access to
figure skating to build champions in life.
Since its launch in 2020, the Power of She Fund has impacted
50,000 women and girls through more than 130 grants to
organizations across North America.
For more information on Move with Athleta events and content,
visit Athleta.com/move.
* Offer valid at participating Athleta store locations on
November 16, 2023 only. Store hours vary by location. Check your
local store for details. The first 1,000 visitors to Athleta Square
will get a Stash Pass from Athleta. Subject to availability, offer
valid for one free pair of Salutation Stash Tight in 7/8 or full
length in black color while supplies last. No substitutions,
returns or exchanges allowed. Limit one pass per person. Not valid
online at athleta.gap.com or at any other Gap Inc. brand or any
third-party site or platform (e.g., Facebook or Instagram). Not
valid for cash, cash equivalent or a gift card. No adjustments on
previous purchases. Offer subject to change without notice. Athleta
is not responsible for lost or stolen passes. Pass is valid for
one-time use only and must be surrendered after redemption.
Redeemed at checkout.
** Disclaimer: The Power of She Fund is an established
donor-advised fund at T. Rowe Price Program for Charitable Giving,
Inc., a 501(c)(3).
About Athleta:
A certified B Corporation, Athleta is a performance lifestyle
brand with a mission of igniting a community of active, confident
women and girls to realize their true potential. Athleta’s
versatile premium performance apparel is designed for women with
women, with inclusivity at its core. Founded in 1998, Athleta
integrates performance and technical features across its collection
to support women across their entire lifestyle—from yoga and
training to travel and sleep. In 2016, the company launched Athleta
Girl mirroring its signature performance in styles for the next
generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE:
GPS), Athleta apparel is available at its more than 250 retail
stores across the United States and Canada and at Athleta.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231109398590/en/
Samantha Chulick press@gap.com
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