Gap Inc. Partners With IMG to Leverage Its Iconic Brands Through Strategic Licensing
May 01 2020 - 12:28PM
Business Wire
Multi-Year Partnership to Focus on Highly
Selective Partnerships and Collaborations That Extend Gap, Banana
Republic and Janie and Jack Across New Markets, Categories and
Channels of Distribution
Gap Inc. (NYSE: GPS) today announced it has appointed global
licensing leader IMG as its first ever multi-brand, exclusive
licensing representative. Through this partnership, IMG will
deliver cross-category product extensions that increase existing
consumer touchpoints while engaging with and introducing new
audiences around the world to Gap Inc.’s beloved and trusted
portfolio of brands.
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IMG will first focus on Gap, Banana Republic and Janie and Jack,
extending their reach and helping bring to market complementary
products that embody the company’s distinct brand labels: Gap for
casual, optimistic American style and expertise in elevated
essentials; Janie and Jack’s modern twist on classics for kids and
babies; and Banana Republic’s iconic, modern style designed for a
life with no boundaries. IMG will also support GapKids and babyGap,
leveraging the strong multi-generational trust and emotional
connections these brands have developed for quality and practical
“go-to” needs when raising children.
The companies are exploring categories including baby equipment
and baby care, home décor and textiles, and furniture.
“Gap Inc. operates a portfolio of strong, globally relevant
brands that are familiar, trusted and highly marketable across
multiple demographics. We are excited to explore new market
segments and complementary points of product distribution for Gap,
Banana Republic and Janie and Jack in an asset-light way that
harnesses their individual strengths,” said Roy Hunt, Head of Gap
Inc. Franchise and Strategic Partnerships. “This partnership with
IMG presents a unique opportunity for us to bring our fashion and
lifestyle brands to life in new ways for customers around the
world, while still maintaining the creative integrity that make
each of our brands so distinctive and recognizable in the
marketplace.”
“Over the past 50 years, Gap Inc. has created a portfolio of
powerful brands that have established themselves firmly in popular
culture and with consumers around the world. These brands are
household names that we all trust, and have purchased and lived
in,” said Bruno Maglione, President of Licensing, IMG.
“Distribution channels and consumer purchasing habits have evolved
significantly since Gap’s founding, and never more so than in the
last few years. As one of the world’s leading fashion retailers,
Gap Inc. recognizes this omnichannel opportunity and the power of
its brands to attract existing and new consumers from more than one
angle and via more than one format. We are proud to be partnering
with them on this bold new strategic move, which we believe will
highlight consumer affection for these brands while showcasing
their relevance in everyday life.”
About Gap Inc.
Gap Inc. is a leading global retailer offering clothing,
accessories, and personal care products for men, women, and
children under the Old Navy, Gap, Banana Republic, Athleta,
Intermix, Janie and Jack, and Hill City brands. Fiscal year 2019
net sales were $16.4 billion. Gap Inc. products are available for
purchase in more than 90 countries worldwide through
company-operated stores, franchise stores, and e-commerce sites.
For more information, please visit www.gapinc.com.
About IMG
IMG is a global leader in sports, fashion, events and media. The
company manages some of the world’s greatest athletes and fashion
icons; owns and operates hundreds of live events annually; and is a
leading independent producer and distributor of sports and
entertainment media. IMG also specializes in licensing, sports
training and league development. IMG is a subsidiary of Endeavor, a
global entertainment, sports and content company.
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Gap Inc. Annie Lee Press@gap.com
IMG Jo Robertson Joanna.robertson@img.com
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