GameStop Celebrates Fifth Anniversary of PowerUp Rewards™ Loyalty Program
October 14 2015 - 11:16AM
Business Wire
Retailer offers members points for being
first to own the hottest titles this season
GameStop’s exclusive loyalty program, PowerUp Rewards™, is
celebrating its fifth anniversary with 32 million U.S. members
taking advantage of its unique rewards and benefits and to mark the
occasion, the retailer is offering the first ever promotion of
25,000 points to PowerUp Pro members who reserve and pickup within
one week of launch four of the five hottest video games this
season: Assassin’s Creed Syndicate, Halo 5, Call of Duty: Black Ops
III, Fallout 4 and Star Wars Battlefront. The promotion begins
October 12 and runs through November 17.
“We have loyal, passionate members and we want to say ‘thank
you’ to our millions of gamers for choosing GameStop for their
video game purchases,” said Frank Hamlin, chief marketing officer
at GameStop.
With nearly 75 percent of GameStop transactions being made by
PowerUp Rewards members, this promotion will help customers get the
games they want and score points to get great items out of its
exclusive PowerUp Rewards catalog. For 25,000 points or less
customers can get such cool items as a 12–inch Godzilla figure, a
R2D2 from STAR WARS scarf, Borderlands Blue Claptrap FUNKO Pop
Vinyl, a $25 reward certificate and more.
The best-in-class program is one of the fastest growing loyalty
programs in retail providing rewards and benefits for shopping at
GameStop. At stores nationwide, customers can obtain a free Basic
PowerUp Rewards membership or upgrade to a paid Pro membership for
$14.99 and receive additional rewards such as point bonuses, a
digital or print subscription to Game Informer magazine and other
special discounts.
For all purchases and trades made at GameStop, PowerUp Rewards
members receive points that can be redeemed for a variety of
rewards, including gaming gear and collectibles available in the
PowerUp Rewards catalog and rare game-related rewards and
experiences. All members who have completed their online account
automatically have enough points to enter to win PowerUp Rewards
Sweepstakes prizes. PowerUp Rewards Sweepstakes have created once
in a lifetime experiences for members such as an underwater diving
adventure in Japan like Tomb Raider’s Lara Croft might take, a
Bravado Banshee sports car as seen in Grand Theft Auto V, visits to
studios and meet-and-greets with some of the world’s best known
game developers, or a trip on GameStop to nerd heaven: San Diego’s
Comic-Con International.
Membership is open to residents of the United States who are 13
years of age or older with a valid email address.
Members can also manage their account with the GameStop mobile
app available for free download through iTunes® and the Google Play
store. The app allows for quick access to PowerUp Rewards account
information as well as browsing and purchasing capabilities of the
PowerUp Rewards catalog accessible within the app.
For information on PowerUp Rewards, visit
www.PowerUpRewards.com.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500
company headquartered in Grapevine, Texas, is a global,
multichannel video game, consumer electronics and wireless services
retailer. GameStop operates more than 6,800 stores across 14
countries. The company’s consumer product network also includes
www.gamestop.com; www.Kongregate.com, a leading browser-based game
site; Game Informer® magazine, the world’s leading print and
digital video game publication and the recently acquired Geeknet,
Inc., parent company of ThinkGeek, www.thinkgeek.com, the
premier retailer for the global geek community featuring exclusive
and unique video game and pop culture products. In addition, our
Technology Brands segment includes Simply Mac and Spring Mobile
stores. Simply Mac, www.simplymac.com, operates 72 stores, selling
the full line of Apple products, including laptops, tablets, and
smartphones and offering Apple certified warranty and repair
services. Spring Mobile, http://springmobile.com, sells post-paid
AT&T services and wireless products through its 590 AT&T
branded stores and offers pre-paid wireless services, devices and
related accessories through its 69 Cricket branded stores in select
markets in the U.S.
General information about GameStop Corp. can be obtained at the
company’s corporate website. Follow @GameStop on Twitter and find
GameStop on Facebook at www.facebook.com/GameStop.
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Jackie SmithGameStop
Corp.817-722-7520jackiesmith@gamestop.com
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