GameStop Teams with AT&T to Accelerate Pace of Change within the Retail Industry
September 30 2014 - 8:30AM
Business Wire
New Collaboration to Focus on Supporting
Innovative In-Store Customer Experiences
GameStop (NYSE: GME), a family of specialty retail brands that
makes the most popular technologies affordable and simple,
announced today that its GameStop Technology Institute (GTI)
business unit is collaborating with AT&T to further its focus
on delivering to its brick-n-mortar retail stores technology
advancements that drive positive customer experiences and
accelerate the pace of change within the retail industry.
As part of the relationship, GTI is working closely with
AT&T to define the technical capabilities required to enable
customers to interact seamlessly and responsibly through their
electronic devices with digital product promotional materials
(e.g., video game trailers, special discounts, etc.) located on
store shelves and within identified product communication zones. To
accomplish this, the company is utilizing AT&T Network
Services, such as AT&T Business Fiber, so GameStop stores have
reliable and scalable speeds.
“GTI’s mission is to deliver advanced retail experiences to meet
customers’ needs on their terms both in our physical and online
stores,” said Jeff Donaldson, senior vice president of the GameStop
Technology Institute. “To do this, we require network capabilities
that are as innovative as the technological applications we are
implementing in our stores. AT&T’s leadership in this area will
help address our demanding IT infrastructure needs as we continue
to expand technology capabilities within our stores.”
Delivering Rich Video Game Content to Consumer
Devices
As GameStop continues to pursue the implementation of innovative
applications and technologies to enhance retail interactions, GTI
is working to provide the company with the ultra-high bandwidth
capabilities and network infrastructure required to support the
delivery of rich video game content directly to GameStop customers
inside their stores.
The initial focus will be on 36 GTI test store locations in
Austin and College Station, Texas. Once implemented, customers will
be able to experience how GameStop is utilizing technology to drive
one-on-one customer engagement through the delivery of relevant
gaming content to their smart devices.
As the fifth largest retailer in the United States and second
largest business solutions provider to retailers globally, AT&T
brings its experience in mobilizing the world to customers such as
GameStop on a daily basis.
“AT&T’s Connected Commerce solutions address challenges
faced by retailers in delivering leading customer experiences and
providing highly secure and performance-driven enabling
infrastructure,” said John Griffin, vice president of AT&T. “We
are looking forward to working with GameStop to enhance their
retail interactions and enable insights with customer
interactions.”
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding
company and one of the most honored companies in the world. Its
subsidiaries and affiliates – AT&T operating companies – are
the providers of AT&T services in the United States and
internationally. With a powerful array of network resources that
includes the nation’s most reliable 4G LTE network, AT&T is a
leading provider of wireless, Wi-Fi, high speed Internet, voice and
cloud-based services, including eCommerce solutions. A leader in
mobile Internet, AT&T also offers the best global wireless
coverage, based on offering roaming in more countries than any
other U.S. based carrier, and offers the most wireless phones that
work in the most countries. It also offers advanced TV service with
the AT&T U-verse® brand. The company’s suite of IP-based
business communications services is one of the most advanced in the
world.
Additional information about AT&T Inc. and the products and
services provided by AT&T subsidiaries and affiliates is
available at http://www.att.com/aboutus or follow our news on
Twitter at @ATT, on Facebook at http://www.facebook.com/att and
YouTube at http://www.youtube.com/att.
© 2014 AT&T Intellectual Property. All rights reserved.
AT&T, the AT&T Global logo and other marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T
affiliated companies. All other marks contained herein are the
property of their respective owners.
Reliability claim based on analysis of independent third party
data re: nationwide carriers’ 4G LTE. LTE is a trademark of ESTI.
4G LTE not available everywhere.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500
company headquartered in Grapevine, Texas, is a global,
multichannel video game, consumer electronics and wireless services
retailer. GameStop operates more than 6,600 stores across 15
countries. The company’s consumer product network also includes
www.gamestop.com; www.Kongregate.com, a leading browser-based game
site; Game Informer® magazine, the world’s leading print and
digital video game publication; and www.buymytronics.com, an online
consumer electronics trade-in platform. In addition, our Technology
Brands segment includes our Simply Mac, Spring Mobile and Cricket
stores. Simply Mac, www.simplymac.com, operates 33 stores, selling
the full line of Apple products, including laptops, tablets,
smartphones and offering Apple certified warranty and repair
services. Spring Mobile, http://springmobile.com, sells post-paid
AT&T services and wireless products through its 238 AT&T
branded stores. Cricket Wireless, www.cricketwireless.com, is a new
AT&T brand offering pre-paid wireless services, devices and
related accessories. We operate 48 Cricket stores in select markets
throughout the United States.
General information about GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter @
www.twitter.com/GameStop and find GameStop on Facebook @
www.facebook.com/GameStop.
Joey MooringGameStop
Corp.817-722-7450joeymooring@gamestop.com
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