GameStop’s Trade-In Weekend Combines Best Value, Greatest Flexibility and Most Convenience
September 12 2014 - 10:10AM
Business Wire
Many Special Offers for Current iPhone®
Consumers Planning to Upgrade
To celebrate the highly anticipated launch of the iPhone® 6 and
iPhone® 6 Plus, GameStop (NYSE: GME) is hosting a Trade-In Weekend,
Sept. 19-21, to provide extra value in order to make consumers’
favorite technologies affordable and simple. Consumers are invited
to take advantage of special offers during this three-day event by
stopping by any of the 4,200 convenient GameStop locations
nationwide, visiting www.gamestop.com, or www.buymytronics.com,
GameStop’s online consumer electronics trade-in platform.
“A recent comScore study indicated that up to 35 percent of
iPhone® owners are planning to purchase an iPhone® 6 within the
next six months*,” said Ram Krishnamurthy, senior director of
pre-owned consumer electronics at GameStop. “We invite them to stop
by during our Trade-In Weekend and learn firsthand that GameStop
and buymytronics.com offer among the best prices people can receive
for their pre-owned electronics.”
Significant Pre-Owned Equipment Value Untapped in Most
Families
GameStop research indicates that, on average, most families own
three to five devices representing between $200 and $500 in
trade-in value. For example, consumers may receive the following
amounts for trading in their pre-owned equipment in good condition
at any of our retail brands:
- Up to $300 store credit for an
iPhone® 5S
- Up to $220 store credit for an
iPhone® 5
- Up to $102 store credit for a
Samsung Galaxy S®4
For a complete list of trade-in values, consumers may download
GameStop’s mobile app on iOS and Android devices or visit
www.gamestop.com/devicetrader.
According to Krishnamurthy, consumers like the convenience,
flexibility and security of GameStop’s trade-in program where they
trade in their games and electronics to convert those into a unique
form of currency. GameStop and GameStop’s family of specialty
retail brands including Simply Mac, Spring Mobile, Cricket Wireless
and buymytronics.com, allow customers to exchange their pre-owned
phones and other electronics at a competitive value for cash, store
credit or gift cards depending on the type of location. All devices
are factory-reset and wiped of all data immediately at the time of
trade-in. As an additional safeguard, the company follows a
rigorous, multi-step process at its refurbishment center to ensure
any remaining personal data is removed from the devices.
The popularity of the trade-in program is evident by the more
than 1.2 million devices traded in each year resulting in more than
$120 million in cash and trade-in credit were given out to
customers for their consumer electronics.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500
company headquartered in Grapevine, Texas, is a global,
multichannel video game, consumer electronics and wireless services
retailer. GameStop operates more than 6,600 stores across 15
countries. The company’s consumer product network also includes
www.gamestop.com; www.Kongregate.com, a leading browser-based game
site; Game Informer® magazine, the world’s leading print and
digital video game publication; and www.buymytronics.com, an online
consumer electronics trade-in platform. In addition, our Technology
Brands segment includes our Simply Mac, Spring Mobile and Cricket
stores. Simply Mac, www.simplymac.com, operates 33 stores, selling
the full line of Apple products, including laptops, tablets,
smartphones and offering Apple certified warranty and repair
services. Spring Mobile, http://springmobile.com, sells post-paid
AT&T services and wireless products through its 238 AT&T
branded stores. Cricket Wireless, www.cricketwireless.com, is a new
AT&T brand offering pre-paid wireless services, devices and
related accessories. We operate 48 Cricket stores in select markets
throughout the United States.
General information about GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter
@www.twitter.com/GameStop and find GameStop on Facebook
@www.facebook.com/GameStop.
*SOURCE: comScore
iPhone® is a registered trademark of Apple Inc. Samsung Galaxy S
is a registered trademark of Samsung Electronics Co., Ltd.
GameStop, Inc. is not affiliated with or endorsed by Apple Inc. or
Samsung Electronics Co, Ltd.
Jackie SmithGameStop – Public
Relations817-722-7520jackiesmith@gamestop.com
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