Fitbit Aria Air weight, BMI data and trends
integrate with your holistic health data in the Fitbit app for a
comprehensive view of your overall wellness
Solera, the nation’s leading network of digital
and community health partners, selects Aria Air as the preferred
scale to support its participants in diabetes prevention and
chronic disease management
Fitbit (NYSE: FIT) today announced Fitbit Aria Air™, expanding
the Fitbit Aria™ product family with a low-cost Bluetooth scale
that tracks weight and syncs with the FitbitⓇ app to calculate BMI,
giving you a comprehensive view of your trends over time alongside
your activity, heart rate, sleep and nutrition data within the
Fitbit app. When combined with Fitbit’s innovative wearable devices
and new Fitbit Premium subscription service, Aria Air gives you
access to added data, information and motivation to more
effectively reach your health and wellness goals.
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“In addition to being synonymous with health and fitness, Fitbit
is known for offering affordable, engaging and user-friendly
products that put better health and wellness in reach for more
people around the globe,” said James Park, co-founder and CEO of
Fitbit. “Whether someone is looking to manage their weight, improve
their fitness level, or manage a chronic condition, we’ve had a
significant impact on the lives of millions of people. In fact, 73
percent of Fitbit users who set a weight loss goal reduced their
weight after six months of tracking it, demonstrating the power of
the Fitbit platform to help users reach their goals.”1
Get a holistic view of your health on Fitbit
Nearly 30 percent of the world’s population is either obese or
overweight, which can lead to a higher risk of cardiovascular
disease, diabetes and other health issues.2 We are helping
consumers take action by offering Aria Air as a low-cost scale,
making it accessible to even more people. Aria Air tracks weight
using Bluetooth to easily sync data from the scale to the Fitbit
app, where you can see BMI and a complete view of your essential
health metrics in easy-to-view graphs and charts. One of the
biggest advantages to tracking your weight metrics with an Aria
scale is that it works seamlessly with all Fitbit devices and the
Fitbit app so you can view all of your activity, exercise, sleep,
heart rate, nutrition, weight data and trends over time. Through
the Fitbit app, you can also log your nutrition, use calorie
coaching to see how many calories you’re burning versus consuming
in real-time, and compare your food consumption and exercise
against your weight trends to stay on track – all on one
dashboard.
Along with the Fitbit app, Aria Air supports the following
features to help you manage your weight:
- Option to create a plan: Set a
healthy weight goal in the Fitbit app, log your food, and view
weight trends alongside calories in and out to stick to a plan
based on personal goals.
- Compatible with Fitbit Premium:
Integrate with Fitbit’s new paid membership, featuring personalized
insights and guided programs, including a two-week program to help
you understand the importance of keeping an appropriate calorie
range for your weight goal.
- Connect to partner apps: Sync
weight data with popular brand apps so you can see all your
exercise, food logging and weight data in one place on the Fitbit
app.
- Social support and inspiration:
Access the Community section of the Fitbit app to connect with
friends, family and fellow Fitbit users for healthy eating and
weight management tips, support groups and motivation.
Available to Fitbit Health Solutions customers; preferred
scale for Solera
Aria Air is also an affordable option for Fitbit Health
Solutions customers and partners, including employers and health
plans, providing an easy-to-use scale that integrates with the
entire Fitbit ecosystem. The goal of providing accessible devices
like this on a larger scale is to help enterprises manage and
prevent costly chronic conditions like diabetes, heart disease and
hypertension within their populations. Solera will offer Aria Air
at no cost to people enrolled in programs focused on chronic health
conditions, such as diabetes and heart disease. Solera connects
patients, payers and physicians with a network of community
organizations and digital therapeutics providers, consolidating
highly fragmented programs and services into a single
marketplace.
“Fitbit and Solera share the belief that people should have
access to affordable options to improve their health,” said Brenda
Schmidt, CEO of Solera Health. “By making Aria Air available free
of cost to individuals through our diabetes prevention and chronic
disease management programs, we are furthering our commitment to
helping people get the tools they need to achieve their health
goals.”
This announcement is the latest innovation in the partnership
between Fitbit and Solera, and it provides individuals with
accountability and motivation to stay on track with their personal
health plan. Earlier this year, Solera and Fitbit shared the
results of an internal analysis of diabetes prevention program
(DPP) participants, finding that those who redeemed a Fitbit device
were more active and lost more weight than those who did not use a
device. Solera has made Fitbit the exclusive wearable brand
available for its DPPs, as well as Wellvolution, a Blue Shield of
California whole-health digital therapeutics platform created in
collaboration with Solera and available to Blue Shield of
California’s participants enrolled in fully insured medical
plans.
Aria Air is also the latest device made available to all Fitbit
Health Solutions customers and partners globally, including health
payers and plans, and employers. Enterprise customers and partners
also have access to wearable devices, digital guidance, one-on-one
human health coaching, virtual care and Fitbit Premium, which is
available to enterprise customers through Fitbit Care.
Pricing and availability
Fitbit Aria Air is available in black and white for pre-order on
Fitbit.com and select retailers worldwide starting late September
2019 for $49.95 (USD). Aria Air will be available on Fitbit.com and
retailers worldwide beginning mid-October 2019, including Amazon,
Best Buy, Kohl's and Target.
Today, Fitbit also announced Fitbit Premium, its new paid
membership service available this fall for users in 17 countries
starting at $9.99 (USD) a month or $79.99 (USD) a year.
Additionally, the new Fitbit Versa 2™ is available for presale
today on Fitbit.com and select online retailers for $199.95
(USD).
Table 1: International pricing
Australia (AUD)
$99.95
Canada (CAD)
$69.95
Europe (Euro)
€59.95
India (INR)
₹4999
Hong Kong (HKD)
HK$488
New Zealand (NZD)
$109.95
Singapore (SGD)
S$78
UK (GBP)
£49.99
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. Fitbit designs products and experiences that track and
provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit
Charge 3™, Fitbit Inspire HR™, Fitbit Inspire™ and Fitbit Ace 2™
activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™
family of smartwatches, Fitbit Flyer™ wireless headphones, and
Fitbit Aria family of smart scales. Fitbit products are carried in
approximately 39,000 retail stores and in 100+ countries around the
globe. Powered by one of the world’s largest databases of activity,
exercise and sleep data and Fitbit’s leading health and fitness
social network, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps, and
Fitbit OS for smartwatches. Fitbit’s paid subscription service,
Fitbit Premium, uses your unique data to deliver actionable
guidance and coaching in the Fitbit app to help you reach your
health and fitness goals. Fitbit Health Solutions develops health
and wellness solutions designed to help increase engagement,
improve health outcomes, and drive a positive return for employers,
health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your
Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
retail availability of Fitbit Aria Air and Fitbit Versa 2; the
future availability of Fitbit Premium; future potential of the
product features described in this release; and our ability to help
users manage or improve their health and wellness, including weight
loss. These forward-looking statements are only predictions and may
differ materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and
services; product liability issues, security breaches or other
defects; and other factors discussed under the heading “Risk
Factors” in our most recent report on Form 10-Q filed with the
Securities and Exchange Commission. All forward-looking statements
contained herein are based on information available to us as of the
date hereof and we do not assume any obligation to update these
statements as a result of new information or future events.
1 Based on aggregated and anonymized Fitbit user data between
Jan 1, 2014–Oct 15, 2018 for all Fitbit users who tracked their
weight at least once a week. 2 “Global, regional, and national
prevalence of overweight and obesity in children and adults during
1980–2013: a systematic analysis for the Global Burden of Disease
Study 2013,” The Lancet, May 2014,
https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(14)60460-8/fulltext.
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version on businesswire.com: https://www.businesswire.com/news/home/20190828005434/en/
Fitbit, Inc. Jen Ralls, 415-941-0037 PR@fitbit.com
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